Grace Core Corporation

Grace Core Corporation

Paid Media Services
Turn ad spend into qualified leads, not just form fills.
The Paid Media Lead Generation Playbook is the system I use on client accounts, written for marketers and agencies. Free, 20 pages, and built to be used, not skimmed.
playbook

Get Your FREE Paid Media Lead Generation Playbook

Instant download.

  • Free. No credit card. Your details are never sold.
  • Work out the most you can afford to pay per lead before spending a dollar
  • Feed CRM outcomes back to Google, Meta and LinkedIn so they find buyers, not form-fillers
  • Diagnose a performance drop stage by stage instead of guessing
  • Follow a 90-day launch plan with clear gates for when to scale

$125M+

in ad spend managed

4.1x

LTV:CAC in the included case study

90 days

step-by-step launch plan

playbook

Get Your FREE Paid Media Lead Generation Playbook

Instant download.

  • Free. No credit card. Your details are never sold.
What can you actually afford to pay for a lead?
Part 1 of the playbook starts here. Most accounts are optimized toward the cheapest lead, not a cost the business can afford. Move the sliders to see your number.
Revenue per customer
$100,000
Gross margin
90%
Share of profit you'll spend to win a customer
80%
Lead-to-customer close rate
80%
Maximum cost per qualified lead
$57,600
$100,000 × 90% margin = $90,000 gross profit. 80% of that = $72,000 to win a customer. At an 80% close rate, each lead is worth up to $57,600.
Get the full method in the playbook
Ten parts, in the order I build an account
Read Parts 1 and 2 before you spend. Parts 3 to 7 are the build. Parts 8 to 10 are how you run, grow and report on it.

Foundations

Lead definitions, offer strategy and cost-per-lead math

Tracking before traffic

Conversion tiers, offline imports and the CRM feedback loop

Channel selection

Search, PMax, Meta, LinkedIn, YouTube and the order to add them

Campaign architecture

Intent tiers, match types, negatives and budget split

Landing pages

Page anatomy and forms that balance volume and quality

Creative and ad copy

A message framework that pre-qualifies the click

Lead quality

Spam filtering, speed to lead and simple lead scoring

Optimization cadence

Daily, weekly and monthly checks, plus a 7-step diagnostic

Scaling

Readiness signals and five ways to scale, safest first

Reporting

Outcome-first reports and honest attribution

A 90-day launch plan

Checklists for each phase, with a gate you must pass before moving to the next.

A full-funnel case study

How splitting Google and Meta by role produced a 4.1x subscriber LTV:CAC.

Proof inside: a 12-month full-funnel program
A new probiotic brand needed recurring subscribers, with no discounts to lean on. Meta built trust, Google captured the demand, and bidding favoured subscriptions over one-time orders.

The playbook breaks down what worked and how each lesson applies to lead generation.

3.45x

blended ROAS on $330K spend

68%

of Google converters chose a subscription

+35%

branded search impression share from Meta

What clients say about working with Wayne
He drove qualified traffic to our website and converted traffic into leads and sales. He was proactive and provided detailed analysis.

Cristina Sacco

Vice President of Marketing

Great working with Wayne on various paid lead gen campaigns. Great communication and follow-up, even with constant changes to strategy and swift budget fluctuations.

Paul Trusik

HubSpot Inbound Strategist and Solutions Architect

Wayne is a true expert when it comes to digital marketing. A real doer, not just words, but real actions, which is hard to find.

Josh Brauser

Founder and CEO, ARW Home

Who wrote this

I’m Wayne, founder of Grace Core Corporation, a Canadian paid media consultancy. I run strategy, builds, tracking and reporting personally for B2B and service businesses across healthcare, industrial automation, manufacturing and professional services.

I’m also building GCORE Marketing Intelligence, an application that brings the diagnostic discipline in this playbook to every account. Its AI module, ASKGCORE, answers questions about performance with evidence.

Questions
Is it really free?
Yes. Fill in the form and the PDF downloads straight away.
Marketers, media buyers and agencies running paid media for lead-driven businesses: B2B, professional services, local and home services, healthcare and industrial.
No. It covers Google Search, Performance Max, Microsoft Ads, Meta, LinkedIn and YouTube, and when to use each.
No. You’ll only get marketing emails if you tick the box, and you can unsubscribe at any time. Your details are never sold.
Stop paying for form fills. Start building a pipeline.
Get the 20-page playbook, the 90-day plan and the case study, free.
Download the playbook
© 2026 Grace Core Corporation. PO Box 1112 Station Main, Bradford, Ontario L3Z 2B5, Canada.
contact@gracecore.com