Posts tagged " SEO "

4 Ways To Improve Your SEO in 2016

January 7th, 2016 Posted by Content, Conversion Tracking, Mobile, SEO No Comment yet

Google SEO 2016SEO is a constantly changing field filled with strategists adapting to changes in the way people use search engines and changes to how Google ranks valuable content online. As we ring in the New Year, we also ring in a few of these new SEO modifications to old strategies and a brand new ranking algorithm from Google. Here are the four things you need to know about SEO in 2016 in order to have a successful year online. (more…)

Inbound Marketing Buzz Terms

September 10th, 2014 Posted by Inbound Marketing No Comment yet

Inbound-MarketingWhat is Inbound Marketing?

 Inbound marketing is a strategy that has developed to overcome the shortcomings of outbound marketing and mass marketing in general. The key pillars of inbound marketing are meant to create useful content in order to attract people to your site and then foster that relationship to turn visits into happy customers. (more…)

Think Outside the Google Box: Grow Your Organic Rankings Across Search Platforms

August 7th, 2014 Posted by SEO No Comment yet

Oraganic Rankings Growth

In the Search industry there is a fine balance required between Search Engine Optimization and Search Engine Marketing techniques in order to get clicks from customers and a higher ROI. Both aspects are important: properly optimized sites help produce top organic listings on search engines whereas pay per click’s advertising offers a faster way to rank your site at a cost. Groupon recently decided to re-examine their website in an attempt to determine this balance and discovered that 60% of their web traffic, previously categorized as direct traffic, was actually from organic search. (more…)

Maximize Your Conversions Using Attribution Models & Split Funnel Perspective

June 26th, 2014 Posted by Pay Per Click No Comment yet

Google One question that resonates today in the world of online marketing is “which metrics matter?” Studying the pathway each consumer takes to a conversion (also known as the funnel)  is a strategy taken by attribution models in order to answer this question. Attribution models weight each of the touchpoints along the way to a conversion in order to improve results while creating better performing and more effectively financed campaigns. By comparing metrics from different marketing channels based on clicks, organic web searches, social media, advertisements, and web visits, attribution models can help your company understand why consumers first visited your site and what influenced them to make that conversion. (more…)