Posts tagged " Pay Per Click "

How Will Ad-Blocking Software Affect Digital Advertising?  

February 20th, 2016 Posted by Ad Words, Content, Facebook Marketing, Mobile, Pay Per Click No Comment yet

Stop Signs

Society is getting increasingly tech savvy, resulting in a larger number of people finding ways around traditional digital marketing tactics such as pop up ads, display ads, and even PPC advertising. (more…)

Ensure ROIs with Programmatic Buying

April 8th, 2015 Posted by Facebook Marketing, Inbound Marketing, Pay Per Click No Comment yet

Programmatic Buying RTB

The media buying and advertising scene is not what it was a decade ago. As the Internet has grown to accommodate Social Media Advertising, and Mobile Internet browsing has surpassed Desktop Internet browsing, the landscape of media buying has been adapting to match users’ with the right products, through programmatic buying. (more…)

Generate Better Leads With Pay Per Click Marketing

July 17th, 2014 Posted by Pay Per Click No Comment yet

PPCIn the last decade the buying process has been revolutionized by an increase in advertising platforms. Consumers are making more educated purchases by actively seeking out information on desired products online through search engines. Now more than ever it is crucial for companies to rank in both the organic and paid listings.

Pay Per Click (PPC) Marketing is a process where advertisers bid on targeted keywords and only pay when their advertisements are clicked. Even when companies rank well for organic searches, PPC advertisements remain listed above the organic rankings on search sites. Ranking well organically as well as with PPC advertising will create a strong ROI, while generating even stronger leads. (more…)

Maximize Your Conversions Using Attribution Models & Split Funnel Perspective

June 26th, 2014 Posted by Pay Per Click No Comment yet

Google One question that resonates today in the world of online marketing is “which metrics matter?” Studying the pathway each consumer takes to a conversion (also known as the funnel)  is a strategy taken by attribution models in order to answer this question. Attribution models weight each of the touchpoints along the way to a conversion in order to improve results while creating better performing and more effectively financed campaigns. By comparing metrics from different marketing channels based on clicks, organic web searches, social media, advertisements, and web visits, attribution models can help your company understand why consumers first visited your site and what influenced them to make that conversion. (more…)