Posts tagged " mobile-advertising "

How Will Ad-Blocking Software Affect Digital Advertising?  

February 20th, 2016 Posted by Ad Words, Content, Facebook Marketing, Mobile, Pay Per Click No Comment yet

Stop Signs

Society is getting increasingly tech savvy, resulting in a larger number of people finding ways around traditional digital marketing tactics such as pop up ads, display ads, and even PPC advertising. (more…)

Start Using Programmatic Mobile Video Advertising

November 27th, 2015 Posted by Conversion Tracking, Marketing Automation, Mobile No Comment yet

programmatic-buyingProgrammatic Mobile Video Advertising

Back in 2014 mobile browsing made waves when it surpassed desktop browsing for the first time ever.  Since then, mobile browsing has continued to dominate with recent reports that 1 in 5 Millennials access the internet only via mobile devices. As we reach an era of online streaming and heightened digital connectivity, traditional ads are getting less exposure, making it more important than ever for advertisers to know how to adapt their digital marketing strategies to the changing habits of their target audience. (more…)

2015: The Year of Mobile-Friendly Optimization

December 18th, 2014 Posted by Mobile, SEO, Web Design No Comment yet

Mobile-FriendlyIn early 2014, for the first time ever, the number of minutes spent browsing on a mobile device surpassed desktop browsing figures. This statistic became increasingly important when examining habits of a typical mobile user. Instead of the usual metrics of users being online via their desktop devices during work hours, mobile devices with increased capacities now allow users to consume content on the go – whether it be during their commute, or during leisure hours. Last year Black Friday saw a quarter of all online traffic come from mobile, and that number is only expected to keep increasing.  As we head into 2015 it is clear that mobile-friendly sites should now be the priority for brands online. (more…)