Posts tagged " mobile "

Create Advertisements for the Micro-Moment

July 31st, 2015 Posted by Ad Words, Mobile, Pay Per Click No Comment yet

micro-moments In our fast growing technical age people are no longer visiting the Internet; they are living on the Internet. The Internet has become such a known place that its use has become mundane, with users seeking out answers to impulsive burning questions one minute, and simple everyday how-to videos the next. The Internet has become so all-encompassing that Google is now studying these everyday impulse queries and categorizing them as “micro-moments.” (more…)

2015: The Year of Mobile-Friendly Optimization

December 18th, 2014 Posted by Mobile, SEO, Web Design No Comment yet

Mobile-FriendlyIn early 2014, for the first time ever, the number of minutes spent browsing on a mobile device surpassed desktop browsing figures. This statistic became increasingly important when examining habits of a typical mobile user. Instead of the usual metrics of users being online via their desktop devices during work hours, mobile devices with increased capacities now allow users to consume content on the go – whether it be during their commute, or during leisure hours. Last year Black Friday saw a quarter of all online traffic come from mobile, and that number is only expected to keep increasing.  As we head into 2015 it is clear that mobile-friendly sites should now be the priority for brands online. (more…)

What You Need To Know About the New Twitter Buy Button

September 19th, 2014 Posted by Mobile, Social No Comment yet

Twitter's New Buy ButtonWhat is the Buy Button?

Social Media has been an important venue for online marketers to gain followers, and improve brand awareness with the ultimate goal of converting social followers to educated buyers. Marketing executives have invested money into social media campaigns without a clearly defined ROI based on their efforts – but that might be about to change. In an attempt to mobilize its large amount of users, Facebook the social media juggernaut, experimented with a Buy Button, giving users the opportunity to make purchases tailored to their interests online directly from the social site. (more…)