In the last decade the buying process has been revolutionized by an increase in advertising platforms. Consumers are making more educated purchases by actively seeking out information on desired products online through search engines. Now more than ever it is crucial for companies to rank in both the organic and paid listings.
Pay Per Click (PPC) Marketing is a process where advertisers bid on targeted keywords and only pay when their advertisements are clicked. Even when companies rank well for organic searches, PPC advertisements remain listed above the organic rankings on search sites. Ranking well organically as well as with PPC advertising will create a strong ROI, while generating even stronger leads. (more…)