Posts tagged " facebook "

5 Strategies For Marketing To Millennials

December 18th, 2015 Posted by E-Commerce, Mobile, SEO, Social No Comment yet

Marketing To Millennials

This year marked the first time that Millennials have surpassed Baby Boomers as the largest age demographic in the United States. Millennials in the US represent a quarter of the population and are estimated to have over $200 Billion in buying power each year,  making marketing to Millennials an increasingly lucrative venture.

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5 Reasons To Use Facebook Analytics For Apps

July 9th, 2015 Posted by Analytics, Facebook Marketing, Mobile No Comment yet

app imageIn the digital era it is no longer about linear advertising; it is about getting the right ads, or apps in front of users at the opportune time. A study done by Google this year called “Consumers in the Micro-Moment” sites the importance of brands being visible in the moment. Society’s mobile connectivity has lead shoppers to be impulsive, making purchases 60% faster than previous years, because of online research. In fact, often users will be on their mobile devices while browsing in store in order to evaluate online reviews and competitor pricing. (more…)

2015: The Year Social Media Marketing Soars

January 23rd, 2015 Posted by Facebook Marketing, Mobile, Social No Comment yet

Social Media MarketingDigital marketers often take the opportunity at the start of a new year to not only look back on the previous year’s digital accomplishments, but also to predict important strategies for success online in the coming year. Recently the 2015 State of Marketing Report was released based on detailed survey results compiled from over 5000 of the top digital marketers worldwide. The report included evaluations of the current digital marketing field as well as a landscape of the upcoming year. One thing was made quite clear – 2015 will be the year of social media marketing.

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What Facebook Marketers Need To Know About Custom Lists and Behavioural Targeting

October 17th, 2014 Posted by Facebook Marketing, Uncategorized No Comment yet

Facebook currently has 1.317 Billion active monthly users online. As this number is expected to grow and larger percentages of the population actively connect to the social media juggernaut, Facebook is rapidly becoming the best gold mine for user information. Facebook has recognized this potential and in recent years has updated their advertising options, providing marketers with the opportunity to target specific users based on custom lists and behavioural targeting. (more…)