LATEST NEWS

  • Accelerated Mobile Pages: The Future of Mobile Browsing

    In February 2016, Google introduced their Accelerated Mobile Pages (AMP) Project as an initiative to help improve mobile web browsing speed. Google recognized that most people have smartphones, and therefore walk around with daily access to the Internet, but are bouncing off of sites because of slow page load times.  This led Google, and other […]

    Read more...
  • How Will Ad-Blocking Software Affect Digital Advertising?  

    Society is getting increasingly tech savvy, resulting in a larger number of people finding ways around traditional digital marketing tactics such as pop up ads, display ads, and even PPC advertising.  It is estimated that the growth in the popularity of ad-blocking software caused $22 Billion in lost advertising in 2015 alone. While this number may […]

    Read more...
  • 4 Ways To Improve Your SEO in 2016

    SEO is a constantly changing field filled with strategists adapting to changes in the way people use search engines and changes to how Google ranks valuable content online. As we ring in the New Year, we also ring in a few of these new SEO modifications to old strategies and a brand new ranking algorithm […]

    Read more...
  • 5 Strategies For Marketing To Millennials

    This year marked the first time that Millennials have surpassed Baby Boomers as the largest age demographic in the United States. Millennials in the US represent a quarter of the population and are estimated to have over $200 Billion in buying power each year,  making marketing to Millennials an increasingly lucrative venture. However unlike marketing […]

    Read more...
  • Start Using Programmatic Mobile Video Advertising

    Programmatic Mobile Video Advertising Back in 2014 mobile browsing made waves when it surpassed desktop browsing for the first time ever.  Since then, mobile browsing has continued to dominate with recent reports that 1 in 5 Millennials access the internet only via mobile devices. As we reach an era of online streaming and heightened digital connectivity, […]

    Read more...
  • 7 UX Strategies You Should Apply in 2015

    User experience (UX) strategy is one of the most important parts of web design. Every day website designers are tasked with creating the ideal blueprint for companies’ websites in order to achieve marketable goals (such as gathering leads, or generating sales conversions). The fact of the matter is that the best UX strategy is one […]

    Read more...