Using Dynamic Ad Titles and URL’s in Adwords Ads

Posted on March 14, 2010
Google Ad Words, Google AdWords, Google Quality Score, Landing Page Optimization, Pay Per Click, PPC Keyword Tools, Toronto SEM Consulting | Leave a Comment

 Google Adwords Done Dynamically With Ads

Although most people utilize dynamic keyword insertion in their Google AdWords campaigns for customization purposes, they do not realize that they can use dynamic keyword insertion in their display URLs. By doing so, they will increase their ‘click through’ rate. Using dynamic ad titles and URL’s in Adwords Ads is quite easy.

Google will display AdWords ads with dynamic keyword insertion titles longer than 25 characters and up to 30 characters. Ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display. The following is an example of inserting dynamic Ad titles and URL’s in Adwords Ads:

AD: How to Sell on Ebay
{KeyWord: How to Sell on Ebay}
100, 000+ software copies available
Fast Learning, Start Selling Today. Immediate Results
Your website.com/ KeyWord – Sell on Ebay

Typicall you will have {KeyWord:Default Text} as a setting so that your keyword gets pulled into the title

2. You will have to change your ‘destination URL’:

Your website.com/landingpage.php will be changed to

Your website.com/landingpage.php?kw={sellonbay} 

 “? kw={keyword}” – this code will pass for the search keyword that was used to enter your landing page. Remember the key word has to be less than 30 characters.
3. You then put the keyword where you want on your landing page by placing:

 “<? echo $_GET['kw'] ?>”

You now have the ability to insert the dynamic keyword. You can also use <? echo $_GET['kw'] ?> to dynamically insert tracking ID at the end of you affiliate link. For example affiliatelink/offer.php&SID=<? echo $_GET['kw'] ?>

You will use the characters in the SID permitted by your affiliate network. Remember, your landing page will have to permit PHP. Remember, wherever you want to display the keywords, use the code <? echo $_GET['kw'] ?>


You can test it by using the following URL format:
www.YourSite.com/landing.php?kw=Testing123
Once you set this ad live, the search engine will automatically replace {KeyWord: sellonbay} in the ad with whatever keyword from your list that was searched.
Dynamically keyword variations can help you increase ‘click thru’ such as:

sellonebay: No capitalization, all word(s) are in lower case

Sellonebay: The first word is capitalized

SellOnEbay: Every word is capitalized

SELLonebay: Every letter in first word is capitalized

SELLONEBAY: Every letter is capitalized

Visitors need to land on the right page and be offered the correct content if they are going to continue look through the site. A well-written and targeted dynamic ad can, without a doubt, surpass a basic ad by increasing ‘click thru’ rates.

Click Here To learm more about Google Adwords Campaign Optimization

$100 In Free Links From Text Link Ads!

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