Optimizing Google Adword Landing Pages Dynamically

Posted on March 14, 2010
Google Ad Words, Google AdWords, Google Updates, Google Website Optimizer, Pay Per Click, PPC Keyword Tools, Toronto SEM Consulting | Leave a Comment

Dynamic Landing Page Setup for Google Adwords

Dynamic keyword insertion on your landing pages provides a number of benefits that include:  allowing your visitors to view a page customized for their needs, improving your quality score, and making your Adwords campaign much more effective. The following outlines how to create a dynamic landing page setup for Google Adwords:

1. You must first open landing page in your editor. The page must be saved as html or php.

When using as html or htm landing page, copy and paste the following line to your .htaccess file so that you are able to run php scripts in your htm(l) files:

AddType application/x-httpd-php .htm .html

2. In your landing page’s ‘Title’ and ‘content,’ copy and paste the following code:

<?php

if ($_GET['kw'])

{echo htmlentities($_GET['kw']);}

else

{echo ucwords(“Your Original Info Here”);}

?>

You now place the phrase or word or phrase you are replacing in the string “Your Original Info Here”:

Example: http://example.com/sneakers.php

The title would show the original content if a user landed on the page without searching a keyword. If a user came to the page using a specific queried keyword, it would look like this:

http://example.com/sneakers.php?kw= running+shoes

The following is the code one can use for headlines or original content queries:

<p>Are You Looking For

<php?

if ($_GET['kw'])

{echo htmlentities($_GET['kw']);}

else

{echo ucwords(“running shoes”);}

?>

?</p>

This code is used for such questions as: Are you looking for quality running shoes? This question would be displayed after somebody clicked on your ad from the query “running shoes.” It allows you to make the most out your dynamic keywords. As well, you can use dynamically keyword variations to boost the ‘click thru’ rate such as:

runningshoes: No capitalization, all word(s) are in lower case

Runningshoes: The first word is capitalized

RunningShoes: Every word is capitalized

RUNNINGshoes: Every letter in first word is capitalized

RUNNINGSHOES: Every letter is capitalized

You can format this so your searcher’s query can be bold, underlined, or italicized, making it look more applicable and helpful to the user.

3. Save and upload your landing page.

To test it, just type in your landing page URL:

www.YourSite.com/landing.php?kw=Testing123

In your live ad, your landing pages will be more relevant and your ‘click thru’ rate will increase.

For more information on how you can increase the optimization factors of your Google Adwords campaign contact Grace Core for further details

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