Setting Up Asynchronous Google Analytics Tracking

Posted on January 26, 2010
Filed Under Google Analytics, Google Updates, Web Analytics | Leave a Comment

Google launches asynchronous tracking as an alternative google analysis tracking tool to help website owners track their site visitors. The Google Analytics Asynchronous Tracking Code snippet is a small piece of JavaScript code that website owners paste into their web pages. It activates Google Analytics tracking by inserting ga.js into the page which then provides an API for customizing how the page is tracked.

Google explains that there are a number of advantages to using Asynchronous tracking that include: ‘allows for much quicker tracking code load times as a result of the improved browser execution, optimizes how browsers load ga.js, eliminates tracking errors from dependencies when the JavaScript hasn’t fully loaded, and improves data collection and accuracy.’

The below snippet displays the minimum configuration required to track a page asynchronously. It denotes the page’s web property ID and then calls ’trackPageview’ to send the tracking data back to the Google Analytics servers.  The best location for the google analytics tracking snippet is at the top of the <body> section. To set up asynchronous tracking, you just have to copy and paste the following snippet replacing UA-XXXXX-X with your web property ID:

<script type=”text/javascript”>

var _gaq = _gaq || [];

_gaq.push([’_setAccount’, ‘UA-XXXXX-X’]);

_gaq.push([’_trackPageview’]);

(function() {

var ga = document.createElement(’script’); ga.type = ‘text/javascript’; ga.async = true;

ga.src = (’https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;

(document.getElementsByTagName(’head’)[0] || document.getElementsByTagName(’body’)[0]).appendChild(ga);

})();

</script>

If you want to add the asynchronous snippet on pages that do not use Google Analytics or are currently using traditional tracking with ga.js, Google shows how you can convert your pages to use the asynchronous snippet by doing the following:

1. If the page already uses Analytics, remove your existing tracking code snippet and any customizations you have made.

2. Insert the asynchronous snippet at the top of the <body> section of your pages.

3. Modify the _setAccount method with your web property ID.

4. Add your customizations back in using the asynchronous syntax.

If you would rather place the Analytics snippet at the bottom of the page, you can still keep most of the benefits of asynchronous loading by splitting the snippet in half. You have to keep the first half at the top of the page and the other half at the bottom of the page. You will have to place the snippet that inserts ga.js at the bottom of the page. For more detailed information about setting up asynchronous analytics tracking and answers to common installation questions, Google Analytics provides a helpful guide on their Google code web pages.

Toronto Google Analytics Consulting

Posted on November 24, 2009
Filed Under Google AdWords, Google Analytics, Toronto Marketing Consultant, Toronto SEM Consulting, Toronto SEO Consulting, Web Analytics | Leave a Comment

Toronto Google Analytics Consulting Service - What is that Data ?

As a Toronto Google Analytics Consultant, Grace Core provides perfect professional web analytic solutions for individuals, companies and multinational corporations . One can use Google Analytics to ascertain the quantum of web traffic to their site, the sales conversions and also tips and strategies to enhance viewer experience.

The information provided by using various tools packaged by Google Analytics  service, can help you earn more return on investment, maximize sales revenues and make stupendous money with the available online resources. Google analytics provides you with in depth analysis of the behavior of the web traffic to your site, the sources which generate huge traffic and the profitability of web traffic generated through advertisements, email and video marketing, social bookmarking, keywords, back links and so on. Google Analytics Consulting helps you optimize the quality and structure of your content based on the statistics derived using the Google analytical tools.

Some of the beneficial services provided by a proven Toronto Google Analytics Consultant are:

Helps you Determine Goals – Depending on the nature of your website, Google analytics consulting services help you determine achievable goals for your online business be it ecommerce, newsletters, or typically any kind of products or services.

Understand Data ranges – Provides you with a detailed and graphical interpretation of the relative positioning of your site with respect to performance and sales over a period of time.

Geographical spread- Google Analytics consulting tools help you ascertain how your online business is performing across many geographical locations and performance parameters

Efficient Integration of Adwords - If your target marketing activities are through ad words, then the analytic tools provide you with accurate data on each keyword, clicks, costs, conversions as well as return on investment.

Search Engine Traffic – Google analytic tools provide you with data as to which search engines generate humungous traffic other than Google like Yahoo, MSN or Ask Jeeves and provide you with solutions on how to attract traffic from them.

Apart from the ones mentioned above, a professional Toronto Google Analytics Consultant will help to detect and identify any anomalies in the web traffic patterns to your online business site and seek to rectify them with good, effective targeted marketing strategies by incorporating the Google analytical tools. Last but not the least, a professional Google Analytics consultant deals with integration, customization, custom report generation, website filtering and website set up and installation services. Contact Grace Core for your next Google Analytics Setup.

Affiliate Marketing Solutions Made Easy

Posted on June 15, 2009
Filed Under Affiliate Marketing Tips, Affiliate Themes, Pay Per Click, Toronto Marketing Consultant, Web Analytics | Leave a Comment

Affiliate marketing is an easy way of promoting your products or services on the internet. In this marketing strategy, the product or service provider builds on affiliate marketing networks to market the products and services provided by them on commissions.

Use of affiliate marketing networks has been very effective in the promotion of eBooks, audio and video programs, insurance services, software programs, etc.

Affiliate marketing has been an idea that was held in low profile for many years. In the recent past, there has been a great interest in affiliate marketing, and more and more companies are beginning to give the marketing idea a chance.

Using affiliate networks is a sure way of ensuring a cost effective marketing strategy where you only pay a marketer for the for secure affiliate sales. This presents a win- win situation for the two parties. The affiliate marketer is able to earn out of the commissions and the provider is able to generate more sales.

The most difficult thing in this kind of a marketing strategy is the ease in getting the product sold. The more expensive or complicated the product or service is, the more difficult it will be to secure affiliate sales.

There are products that can only be sold using affiliate networks because of their nature. These products may be new in the market or may be the kind that will require a lot of convincing and persuasion to get them through.

There are many companies that are cashing in greatly out of the success of the affiliate marketing networks. It may not really matter how many people or affiliate marketers that you will have. In fact, the more the affiliate marketers the better for the company because there is no cost involved in the maintenance of the networks.

The best thing in this kind of a game is to come up with ethics to be followed in your marketing to avoid crooked ways that people may use that will greatly affect the sales that you will make.

You must ensure that your affiliate marketing links are given all the information and marketing strategies that will go for your kind of products.

The benefits of affiliate marketing can better be explained from the view points of the affiliate marketer and the provider.

For an affiliate marketer, affiliate marketing presents the following major benefits:

1. It is a guarantee of an income opportunity at home
2. It is a hustle free way of earning because you will only require to build on a very strong content on your weblogs, web sites, and other mediums  of getting customers
3. You can earn from more than one product. The more the products are the more your income will be.
4. You can be guaranteed very high commissions in some cases.
5. It may be very easy to monitor the sales through various instruments

For a provider’s point, the affiliate marketing advantages are several. These include the following:

1. Wider marketing
2. Cost  effective way of marketing
3. Supervision free marketing.
4. Quick results

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