Breadcrumbs in Google Gain More Links

Posted on January 22, 2010
Filed Under Link Tactics, Search Engine Optimization, Toronto SEO | Leave a Comment

 Understanding Breadcrumb Links In Google

One important goal of every website owner, no matter what type of site they have, is to attract and keep visitors by making the site easy to navigate. Recently, Google began including the use of breadcrumbs in their search results. The advantage to website owners is they have the ability to not only make site navigation much easier, but they will get their breadcrumbs into Google’s search results with the outcome being a gain of more links and improved search engine visibility.

Breadcrumb navigation is a way of viewing the trail a visitor has taken through a website. They are normally placed above the main page heading and show where visitors are in relation to the site’s homepage. Each page that a user visits is displayed as a text link and there is a separate link for each page in the breadcrumb trail.  Breadcrumbs are normally a horizontal line that advances from the highest level to the lowest, begins with the homepage and finishes with the current page, has a straightforward text link for each level, and has a one character separator between the levels which is normally “>”. For example:

Home Page>About Us Page>Product Page

There are many benefits to using breadcrumb trail. First, it helps visitors understand the structure and hierarchy of the website. As well, they show users where they are, how they got to the current webpage, and how they can backtrack to a previous page in the hierarchy. It also mirrors the correct hierarchy of the website.  Because of these benefits, Google has now changed the way they display search engine results.  To make search result links more user friendly, Google will now list the name of the actual page a user will view. For example, it will show a page as http://www.example.com./about-us/new-products/.  It makes the link easier to read and provides information that is categorized by the search engine. The ‘location’ breadcrumbs are the breadcrumbs that Google uses. The ‘location’ breadcrumbs show where the page is located in the website hierarchy. Basically, what the website breadcrumb navigation actually provides is a row of internal links that are each indexed by Google.

Since Google is now using breadcrumb navigation, it is important for website owners to create a breadcrumb trail in their navigation. It will be a valuable tool used to increasing search engine ranking and is now being implemented in the services of most SEO Companies.

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Guaranteed Number One Spot on Google Scam

Posted on November 30, 2009
Filed Under Google Updates, Toronto Marketing Consultant, Toronto Online Consulting, Toronto SEO, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

 SEO Scam : Be Number One In Google 

There are numerous SEO firms who claim that they can give guaranteed first page placement in the search engine results page.  Is this guaranteed number one sport on the major search engine Google, a reality or a scam?  If it is not possible why are people still investing a lot of big bucks in search engine optimization?  Let us take a look into what everything means and suggests.

The internet market place has become a global village and has a wider exposure currently than any other place.  As a result there is a surge in the number of websites that are launched into cyberspace with every passing day. In fact, you will have to spend a lot of money to bring your website on to the first few pages or rather the first few ranks of SERPs.  If you are not watchful then you might just royally walk into the trap laid by many SEO firms who claim that they can immediately position your website on the top page ranks.  And they are having a few offers and bonuses if you buy their services.

If they do follow the right kind of SEO strategies, tools and techniques,  getting a high page on the major search engines calls for spending a lot of money alongside providing qualitative content on the web pages.  If the SEO firms offer very low rates for their services then there is something fishy and you will have to cross check everything before you actually go ahead with the firm, if you do not learn what all they have on the offer, you will be ending up investing all your money and will not  benefit with a good page rank and a decent ROI.

SEO is an ongoing process and it cannot be finished with just getting a good rank for the website.  In fact the actual work starts then and it is to maintain the good page rank that the website has achieved.  Hence, clients beware of those companies who offer freebies in the form of free hosting to making you numner one just on your name

GoDaddy.com Hosting & Servers

What To Look For When Hiring An SEO Professional In Toronto

Posted on November 12, 2009
Filed Under Toronto Marketing Consultant, Toronto SEO, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

Toronto SEO Services

If you unfortunately seemed to have burnt your fingers with people who made tall promises about giving you 100% results on the search engine page ranking, you need to think again about contracting with an SEO professional of that kind. It so happens that the network of strategies that includes the overall SEO benefit to a client is a combination of many parameters. Search engines like Google are always looking for creative and organic content that it picks based on its own analysis for genuine information.

An proven SEO expert will give you  information on the how all of this functions. If you’ve decided on restructuring your site so that you make it competent enough to exist in a world that seems to be in a rut for a top page rank, you need an expert. If you’re wondering what to look for when hiring an SEO professional on a long term basis to design, market, maintain and update your site the following tips could come of use.

1. You must first take information after a through survey online about all the SEO and SEM tools and techniques that could work for you. This will give you a framework of tools that you want to employ to market your site online.

2. When you meet an SEO professional be open to the knowledge they share with you. Ask all the required questions for a better clarity on the process and ensure that you get satisfying answers

3. You could ask a Toronto SEO expert to show you the number of successful cases of clients who’ve vested their trust in them. This could also turn out to be a reliable way to make the first move after a cross check with the relevant client is done.

4. While hiring an SEO professional see if he / she could add or modify the list of keywords that you insist on having to make your site search engine optimized. If you think their directory of prospective keywords is extensive, ask if all of them could be incorporated with creativity.

5. To what extent will your site’s complete structure undergo a major change and if so how fast or how long.

Once the SEO process is initialized, ask them to share a tracking system with you so you, yourself can see how your business is pacing by the day. What are the extra charges they take to incorporate frequent changes, additions and updates, is a vital enquiry that shouldn’t be missed while hiring a Toronto SEO expert.

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