LinkWheels For Web Site SEO Promotion

Posted on November 2, 2009
Filed Under Link Developmet, Linkwheels, Toronto Online Consulting, Toronto SEO Consulting, business blogging | Leave a Comment

Let’s review the internet marketing strategy using link wheels. Internet marketers are using this to increase their google search ranking. In a link wheel your web site is known as your “money site.”

Using web 2.0 to link to your money site, web 2.0 sites are you sites that are already popular to Tier 1 search engines.  You want to go and create free accounts with these sites, and then put a link from each account to your money site. In addition to pointing to your money site you want to also point each account to your next 2.0 site.

Eventually creating these back links to your money site, you are boosting your page ranking. Back links give more votes to your money site so it have higher search ranking. Each web 2.0 site are already popular but when back linked to your money site makes both your money site and the web 2.0 more powerful in the search ranks. Creating a link wheel often takes a while to do manually, and it seems a bit complicated. Once you learn the techniques and apply them the process is very rewarding.

The end results are a boost in your web revenue thus making your web site successful. Here is a breakdown of the process: Make sure you website if full of unique content and is optimized, write articles or get unique articles from outside sources related to the keyword you want to target.  Begin by posting your first article on the first web 2.0 site and linking back to your money site. You can wait a few days or go directly the next step of posting your next article on the next web 2.0 site, creating your link wheel.

When you are finish the one way link wheel go back to the first article and complete you wheel by linking your web 2.0 sites to each other. You should be monitoring your traffic and a steady increase in your visitor flow should begin.

Keep in mind your link wheel can have as many “spokes” in it as you can create. Find out more on Linkwheel Services that we offer please contact use with “Link Wheel Service” as the comment : Here

Blogging For Business Needs

Posted on October 22, 2009
Filed Under Social Media Marketing, Toronto Marketing Consultant, Toronto Online Consulting, Toronto SEO Consulting, Toronto Web Consulting, business blogging | Leave a Comment

5 Reasons Why Blogging is Needed For Every Business

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool for your business.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only few people read your posts.  Afew people have a lot more friends , friends will find your site to start off.  But you need not depend on friends to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

-By hiring a social media consultant. Getting off the ground through various SEO ans social media marketing techniques can be difficult for many business as a starting point to marketing. There is a lot of ground to cover to make any online marketing undertaking to work properly and produce traffic and sales results

KeywordDiscovery.com Keyword Research Tool

Google Caffeine Update - Affecting Your SEO Positioning

Posted on August 26, 2009
Filed Under Google Updates, Toronto Marketing Consultant, Toronto Online Consulting, Toronto SEO Consulting | Leave a Comment

Google Caffeine Update

Seems Google is back at it with the new update under development called Caffeine. For those that have been in SEO for awhile you will remember the “Big Daddy “ update that happened back in 2005. According to Matt Cutts, this is along the same vain of overhaul.

Big Daddy really hurt allot of individuals and companies marketing with SEO and clearly called for a revamping of your SEO strategy. Seems “Caffeine” will pull the same need for revisions to the SEO professional community.

In the past algorithms changed to reflect off page factors, that being, an algorithm looking to deem you as an authority site with other authority sites pointing back to you. When Google introduced the entertaining Page Rank theory it deemed businesses viable or not viable for end-users. Allot of companies put heavy weight to obtaining the highest “PR” possible. Now we know that Page Rank is deemed for entertainment purposes only and should not be taken literally.

But is that true?

As we look at the current database, Google is displaying in Google.com many heavy weight sites are still cutting through with extremely high page rank. The current index, probably due to the change coming, is also listing allot more Spam sites and sites that are not pertinent to the geo targeted regions of a search criteria. Certain verticals pull results that are not targeted to an end user looking for a particular service. For Example, if I’m in the USA searching for insurance, I’m finding allot of sites that are:

- .info domains, typically these domains carry no weight
- .co.uk sites which are focused on the UK, UK sites should only be showing in Google.co.uk which is not relevant to the end   user looking for insurance in the United States
- IP detection now seems out of whack on generalised search
- Search index counts that are very high

Above are just a few points that become clear very quickly.

Does Caffeine correct this issue?  Run the back to back test here:  Compare Google Caffeine Results

There are many theories in the SEO community that seem to attempt many view points:

1. Term targeting – Phrase match – Turning your keyword research and focusing on terms that have 50,000 phrase match results or less. Well, that’s works for long tails, but try telling that to a corporate client that still needs to focus on 2 phrase search terms this is the new direction to take.

2. Having end users focus more on command tools to search within Google :

- end users should search in quotation marks to define the best results
- end users should use an operator like : allintitle:
- end users should use an operator like : intext:
- end users should use an operator like : inanchor:

These search techniques are usually applied by advanced search engine users, to the general public it simply won’t happen. End users typically search based on the lowest common denominator of search practice, that being, typing your term or phrase directly into the search bar at Google with no operate commands around it.

Clearly Google is on the path to deliver the message of a more “robust” search delivery platform with the new release of MSN’s Bing.com offering. Although stated, the Caffeine update has been in the works for months.

One interesting theory that is being thrown around is that this would be a push to increase Adwords use. Knowing that this update is comparable to the 2005 “Big Daddy update” that would be the timeframe period Google revenue stream sky rocketed:

2004 – 3,189,223

2005 -  6,138,560

Until Google ports over the Caffeine results to the true index, many sites will now bare the burnt of the Google change over. Companies better have a new strategy plan in place as the next step, working with and managing your Google listings has now become more difficult

Try out the new Google Caffeine Experience : Google Caffeine Listings

Keywordspy

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