Google AdWords Management

Posted on February 4, 2010
Filed Under Google Ad Words, Google AdWords, Google Analytics, Google Quality Score, Toronto SEO Consulting | Leave a Comment

Google AdWords Management

Google is the most popular and most used search engine today. When website owners promote their site, it is essential that they are included in Google. Google AdWords ™ is an innovative advertising program available to all business marketers, no matter the size of the company, which allows businesses to reach potential customers.

When you do a Google search, you will see a list on the right side of the results page that says ‘Sponsored Links.’ These advertisements are placed by Google’s AdWords program on behalf of the advertiser. An advertiser only pays Google when someone clicks on the ad and goes to the advertiser’s website. It is an effective marketing campaign that allows for any budget no matter how big or small. As well, advertisers can reach national or global internet users.

With Google AdWords management, you create your advertisements and choose keywords that are relevant to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. One can then ‘click’ on your ad and go directly to your website. When it comes to setting your budget, there is no minimum spending amount required. For example, you can set a daily budget of $3.00 with a cost of .10 cents for each click. It will all depend on how much you can afford and you can modify your budget at anytime. You are charged only when someone clicks the ad, not when it is displayed. Payment options vary by country and currency.

The key to running an effective Google Adwords campaign is implementing the best possible AdWords set up. The keywords and phrases should describe what product or service you offer. The goal is to place your ad ahead of your competitors and where potential customers will see it. You have to be able to come up with the keywords people use when searching for a company that offers your products or services. The ads and keywords have to be highly targeted so that Google shows it in the appropriate place. Google’s ‘contextual targeting technology’ can automatically place your ads on web pages in their content network that are most relevant to your business. If you want more control, you can use placement targeting to manually pick exact sites or sections of sites where you want your ads to be displayed. You can then measure and optimize your results.

With the ‘Placement Performance Report,’ you will be able to review the performance of your ad on each site. That is, you can assess how well your ad is performing by looking at the number of clicks and impressions, cost, and conversion figures. You can then make modifications to improve your marketing strategy allowing for effective Google PPC management.

With so many quality business websites competing to attract customers, Google AdWords is an excellent way to reach your targeted customers. It only takes a few minutes to have your campaign go ‘live’ after you have completed the setup process. You have a choice of image, text, and video formats. The key to a successful AdWords campaign is to select the right keywords so that your ad appears on the first page of a users search results and the ad is positioned at the top or near the top of the ‘Sponsored Links’ column.

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Search Engine Optimization Proposals

Posted on January 21, 2010
Filed Under Search Engine Optimization, Toronto SEO Consulting | Leave a Comment

Website optimization is an essential component to ensuring your targeted visitors find your business website. Because there are so many Search Engine Optimization (SEO) companies out there offering a wide range of services, it can often be difficult finding the best company for your business website needs. Expert SEO professionals will provide a search engine optimization proposal so that potential clients can assess their services. When reviewing a SEO proposal, it is important to be aware of what should be included in the proposal so that you know that you are getting the best SEO service for your money.

The following outlines what a quality SEO proposal should include:

SEO Objectives: In this section, the SEO Company will explain that they will increase your site’s search engine rankings and the number of visitors to your site with the goal of boosting sales.

Site Analysis: The SEO Company will analyze the site to determine what is required to make it search engine friendly. This includes: layout and design, background, colors, navigation, graphics and images, fonts, meta tags, site content, html validation, search engine rankings, loading times, site statistics, broken links, creating error pages, browser compatibility, and resolution compatibility. A SEO expert will check how fast the site loads and repair any problems causing a slow load time such as html errors and coding problems.

Keyword Analysis: The Company will research the keywords to see what words and phrases are best for your site. That is, what words are relevant and will result in increased conversions. A competitive analysis will be done with other similar sites that rank high in search engines. The meta tag will then be modified to include the best keywords.

SEO Copywriting: They will rewrite the site’s text to make it more search engine friendly. This will include adding the appropriate keywords and retooling the layout, design, headings…etc. When the search engines can easily crawl your site, you will achieve higher search engine rankings. Search engine robots will index the web pages much more easily and more accurately. The meta tag information will be written to fit the content. Each webpage will have a customized meta tag that includes a relevant meta tag description.

Create a Site Map: This allows the search engine robots and spiders to better index the website.

As well, visitors see everything that is contained within the site. The site map page is then added to the main navigation menu.

Browser Search Engine and Directory Submissions: The company will submit the site to the major search engines, directories, and relevant specialized directories. It will be done manually to ensure the website gets submitted properly.

Building Link Popularity: The SEO company will build links pointing back to the site from other websites. The more links you have, the higher the search engine ranking. Links include inbound links and outbound links. This can be done through link exchanges, submitting to business directories and article directories, and sending out press releases.

When you get a Search Engine Optimization Proposal, it important that the proposal is detailed and includes a wide range of services so that you get the best SEO service that meets your website’s needs.

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Guaranteed Number One Spot on Google Scam

Posted on November 30, 2009
Filed Under Google Updates, Toronto Marketing Consultant, Toronto Online Consulting, Toronto SEO, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

 SEO Scam : Be Number One In Google 

There are numerous SEO firms who claim that they can give guaranteed first page placement in the search engine results page.  Is this guaranteed number one sport on the major search engine Google, a reality or a scam?  If it is not possible why are people still investing a lot of big bucks in search engine optimization?  Let us take a look into what everything means and suggests.

The internet market place has become a global village and has a wider exposure currently than any other place.  As a result there is a surge in the number of websites that are launched into cyberspace with every passing day. In fact, you will have to spend a lot of money to bring your website on to the first few pages or rather the first few ranks of SERPs.  If you are not watchful then you might just royally walk into the trap laid by many SEO firms who claim that they can immediately position your website on the top page ranks.  And they are having a few offers and bonuses if you buy their services.

If they do follow the right kind of SEO strategies, tools and techniques,  getting a high page on the major search engines calls for spending a lot of money alongside providing qualitative content on the web pages.  If the SEO firms offer very low rates for their services then there is something fishy and you will have to cross check everything before you actually go ahead with the firm, if you do not learn what all they have on the offer, you will be ending up investing all your money and will not  benefit with a good page rank and a decent ROI.

SEO is an ongoing process and it cannot be finished with just getting a good rank for the website.  In fact the actual work starts then and it is to maintain the good page rank that the website has achieved.  Hence, clients beware of those companies who offer freebies in the form of free hosting to making you numner one just on your name

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