How Google Looks at Long Tail Search Term Optimization

Posted on June 6, 2010
Filed Under Google Updates, Landing Page Optimization, Search Engine Optimization, Toronto SEM Consulting | Leave a Comment

The traffic that a website generates from ‘Google’ is mostly due to the function of the site’s content. The more high quality content you have on your site, the higher Google will rank your site in their search engine. The higher the ranking, the more traffic will be driven to your site. However, it is important to bring your targeted customer to your site, not just random searchers. Now, Google looks at more than just single keywords when indexing websites. Long Tail Search Terms have become an essential factor when Google determines a website’s ranking based on a users search terms.

Research conducted by OneStat, they found that the majority of internet searchers “use two- and three-word phrases when performing searches instead of a single term.” This means that long tail search terms are more relevant than single search terms and that most of the potential website traffic is now being driven by long tail search terms.

‘Long Tail’ keywords are the distribution of the most searched words relevant to a particular website followed by a long “tail” of less commonly searched keywords. The idea of long tail search terms is to better display more accurate results. For instance, a search of the keywords ‘credit cards’ will bring up a wide variety of results that will likely not bring up the sites a particular user needs. However, a long tail search of ‘Credit Card Approval for People with Bad Credit’ will bring up sites that offer consumers credit cards even if they have bad credit.

Long tail keywords will bring up the most relevant niche markets. This allows a company to market specific products at a lower cost. Companies are able effectively target specific products to specific consumers. The result is a large number of smaller searches with an increase in website traffic where visitors are more likely to become customers. The outcome will be an increased conversion rate. Long tail keywords are used for article titles and sub-headings within articles as well as in press release headings.

Today, the use of one or two keywords is not as effective at reaching targeted users. Using long term search terms that contain rich keywords relevant to the product or service being offered is much more effective at reaching targeted Google searchers who are looking for exactly what comes up on the first page of a search result. The result is increased website traffic through increased clicks, and most importantly, increased sales.

Check out what Matt Cutts has to say on long tail keyphrase optimization

Go PRO Today with SEOmoz PRO!

Using Dynamic Ad Titles and URL’s in Adwords Ads

Posted on March 14, 2010
Filed Under Google Ad Words, Google AdWords, Google Quality Score, Landing Page Optimization, PPC Keyword Tools, Pay Per Click, Toronto SEM Consulting | Leave a Comment

 Google Adwords Done Dynamically With Ads

Although most people utilize dynamic keyword insertion in their Google AdWords campaigns for customization purposes, they do not realize that they can use dynamic keyword insertion in their display URLs. By doing so, they will increase their ‘click through’ rate. Using dynamic ad titles and URL’s in Adwords Ads is quite easy.

Google will display AdWords ads with dynamic keyword insertion titles longer than 25 characters and up to 30 characters. Ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display. The following is an example of inserting dynamic Ad titles and URL’s in Adwords Ads:

AD: How to Sell on Ebay
{KeyWord: How to Sell on Ebay}
100, 000+ software copies available
Fast Learning, Start Selling Today. Immediate Results
Your website.com/ KeyWord – Sell on Ebay

Typicall you will have {KeyWord:Default Text} as a setting so that your keyword gets pulled into the title

2. You will have to change your ‘destination URL’:

Your website.com/landingpage.php will be changed to

Your website.com/landingpage.php?kw={sellonbay} 

 “? kw={keyword}” - this code will pass for the search keyword that was used to enter your landing page. Remember the key word has to be less than 30 characters.
3. You then put the keyword where you want on your landing page by placing:

 “<? echo $_GET[’kw’] ?>”

You now have the ability to insert the dynamic keyword. You can also use <? echo $_GET[’kw’] ?> to dynamically insert tracking ID at the end of you affiliate link. For example affiliatelink/offer.php&SID=<? echo $_GET[’kw’] ?>

You will use the characters in the SID permitted by your affiliate network. Remember, your landing page will have to permit PHP. Remember, wherever you want to display the keywords, use the code <? echo $_GET[’kw’] ?>


You can test it by using the following URL format:
www.YourSite.com/landing.php?kw=Testing123
Once you set this ad live, the search engine will automatically replace {KeyWord: sellonbay} in the ad with whatever keyword from your list that was searched.
Dynamically keyword variations can help you increase ‘click thru’ such as:

sellonebay: No capitalization, all word(s) are in lower case

Sellonebay: The first word is capitalized

SellOnEbay: Every word is capitalized

SELLonebay: Every letter in first word is capitalized

SELLONEBAY: Every letter is capitalized

Visitors need to land on the right page and be offered the correct content if they are going to continue look through the site. A well-written and targeted dynamic ad can, without a doubt, surpass a basic ad by increasing ‘click thru’ rates.

Click Here To learm more about Google Adwords Campaign Optimization

$100 In Free Links From Text Link Ads!

Optimizing Google Adword Landing Pages Dynamically

Posted on March 14, 2010
Filed Under Google Ad Words, Google AdWords, Google Updates, Google Website Optimizer, PPC Keyword Tools, Pay Per Click, Toronto SEM Consulting | Leave a Comment

Dynamic Landing Page Setup for Google Adwords

Dynamic keyword insertion on your landing pages provides a number of benefits that include:  allowing your visitors to view a page customized for their needs, improving your quality score, and making your Adwords campaign much more effective. The following outlines how to create a dynamic landing page setup for Google Adwords:

1. You must first open landing page in your editor. The page must be saved as html or php.

When using as html or htm landing page, copy and paste the following line to your .htaccess file so that you are able to run php scripts in your htm(l) files:

AddType application/x-httpd-php .htm .html

2. In your landing page’s ‘Title’ and ‘content,’ copy and paste the following code:

<?php

if ($_GET[’kw’])

{echo htmlentities($_GET[’kw’]);}

else

{echo ucwords(”Your Original Info Here”);}

?>

You now place the phrase or word or phrase you are replacing in the string “Your Original Info Here”:

Example: http://example.com/sneakers.php

The title would show the original content if a user landed on the page without searching a keyword. If a user came to the page using a specific queried keyword, it would look like this:

http://example.com/sneakers.php?kw= running+shoes

The following is the code one can use for headlines or original content queries:

<p>Are You Looking For

<php?

if ($_GET[’kw’])

{echo htmlentities($_GET[’kw’]);}

else

{echo ucwords(“running shoes”);}

?>

?</p>

This code is used for such questions as: Are you looking for quality running shoes? This question would be displayed after somebody clicked on your ad from the query “running shoes.” It allows you to make the most out your dynamic keywords. As well, you can use dynamically keyword variations to boost the ‘click thru’ rate such as:

runningshoes: No capitalization, all word(s) are in lower case

Runningshoes: The first word is capitalized

RunningShoes: Every word is capitalized

RUNNINGshoes: Every letter in first word is capitalized

RUNNINGSHOES: Every letter is capitalized

You can format this so your searcher’s query can be bold, underlined, or italicized, making it look more applicable and helpful to the user.

3. Save and upload your landing page.

To test it, just type in your landing page URL:

www.YourSite.com/landing.php?kw=Testing123

In your live ad, your landing pages will be more relevant and your ‘click thru’ rate will increase.

For more information on how you can increase the optimization factors of your Google Adwords campaign contact Grace Core for further details

Go PRO Today with SEOmoz PRO!

keep looking »

Recently


Categories


Archives