How to Lower Your Cost Per Acquisition

Posted on February 4, 2010
Filed Under Affiliate Marketing Tips, Google AdWords, Landing Page Optimization, PPC Keyword Tools, Pay Per Click, Toronto SEM Consulting | Leave a Comment

How to Lower Your Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) advertising, or Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion such as a download, transaction, and lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. When differentiating CPA vs. CPC (Cost Per Click), with CPC, the advertiser pays each time someone clicks on the ad.

The best way to lower your CPA is to maximize your keywords so that you are using keywords that people use when searching for your product and service.  You must be able to turn your keywords into a sale. This involves constantly looking for quality keywords so you gain a competitive edge and that the researched keywords result in a profit. One important step you should take is setting a maximum cost-per-acquisition (CPA). This is the bid you are willing to pay for a conversion such as a transaction. For instance, if your maximum CPA bid is $5.00, you will not pay more than that price. You may also end up paying less depending on what others are bidding. You have the option to increase or decrease your maximum bid, depending on your marketing strategy. Google’s recommended maximum cost-per-acquisition (CPA) is the ad group bid that they suggest to help an advertiser keep costs steady.

Other than Google’s free conversion optimizing service, there are also cost per action paid service companies that specialize in finding the right keywords and setting the price. There are keyword research services available that provide advertisers with the ability to continually research keywords and create a relevant and effective list of keywords that will help them increase site traffic and lower their cost per acquisition. It is an effective method of controlling advertising spending and reducing advertising waste. People can also manually set keywords and bids themselves. Cost Per Acquisition Optimizing is an important tool if you are looking to optimize the number of conversions to maximize your advertising dollars.

Quality Score is another way to lower your CPA. Quality score is a grade search engines apply to your advertising campaigns. The higher a search engine grades your campaign, the less you will be charged. As well, you ads will become better established in the ‘Sponsored Links’ column. Quality score is affected by ad text relevancy, keyword relevancy to its particular ad group, landing page quality, and the click through rate. By producing search engine friendly ad campaigns, you will reduce your advertising costs by permitting the search engine to generate reduced minimum bids and first page bid for your advertising account. With better CPA management, businesses can drastically improve conversions while lowering their CPA.

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KeywordSpy Review 2009

Posted on November 11, 2009
Filed Under Google Ad Words, Key Word Research Tools, Keyword Tool Review, PPC Keyword Tools | Leave a Comment

 Review KeywordSpy:  The Ultimate Tool for Your Keyword Research

Keywords are the key to success for any kind of an online business.  It becomes highly imperative that one is fully aware of the appropriate keywords that explain their business and conduct a research on the same and equip the website with content that is fraught with the keywords in right proportions so that the website gets the targeted traffic.  KeywordSpy is a keyword tool and software which helps in doing all the relevant things for one’s business.

Apart from getting a good page rank in the organic search the main aim of an online business is to reach the target group.

All this is possible if and only if the keywords are appropriate in the website.  To find out whether they are or no, one has to discover what keywords are being used by the competitors in the same field.  KeywordSpy helps in discovering what the competitors are up to and helps you profit from their success.  One keyword set will not make do for surviving on the internet platform for long time.  So, one need to have a set of keywords that might be used by the visitor so that the website comes immediately on the search engine results page.  With KeywordSpy it is very easy to be equipped with a whole lot of keywords that are probable for a given website from the practical perspective.

With the help of KeywordSpy one can gain an advantage over competitor’s organic campaign techniques and PPC strategies, build a whole list of keywords taking his keywords as a guideline and also find out which is the most profitable keyword for his website that is generating a great return on investment for your competitor.  KeywordSpy, in short is a spy that monitors the progress or activities of your competitor in the field so that you can emulate the same to experience similar success in the field or for that matter be a bit more advanced than them.  Getting an in-depth analysis and ad copies, along with the statistics and budget has never been so easy.

With the help of the advanced searches one can get the relevant data like searching by keywords, destination URL, ad copy content and domain.   The keyword software and keyword tool helps in performing the advanced research in the keyword segment, track the performance of the same and study how the competitors are benefitting from their PPC and Adwords campaigns.

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