Using Dynamic Ad Titles and URL’s in Adwords Ads

Posted on March 14, 2010
Filed Under Google Ad Words, Google AdWords, Google Quality Score, Landing Page Optimization, PPC Keyword Tools, Pay Per Click, Toronto SEM Consulting | Leave a Comment

 Google Adwords Done Dynamically With Ads

Although most people utilize dynamic keyword insertion in their Google AdWords campaigns for customization purposes, they do not realize that they can use dynamic keyword insertion in their display URLs. By doing so, they will increase their ‘click through’ rate. Using dynamic ad titles and URL’s in Adwords Ads is quite easy.

Google will display AdWords ads with dynamic keyword insertion titles longer than 25 characters and up to 30 characters. Ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display. The following is an example of inserting dynamic Ad titles and URL’s in Adwords Ads:

AD: How to Sell on Ebay
{KeyWord: How to Sell on Ebay}
100, 000+ software copies available
Fast Learning, Start Selling Today. Immediate Results
Your website.com/ KeyWord – Sell on Ebay

Typicall you will have {KeyWord:Default Text} as a setting so that your keyword gets pulled into the title

2. You will have to change your ‘destination URL’:

Your website.com/landingpage.php will be changed to

Your website.com/landingpage.php?kw={sellonbay} 

 “? kw={keyword}” - this code will pass for the search keyword that was used to enter your landing page. Remember the key word has to be less than 30 characters.
3. You then put the keyword where you want on your landing page by placing:

 “<? echo $_GET[’kw’] ?>”

You now have the ability to insert the dynamic keyword. You can also use <? echo $_GET[’kw’] ?> to dynamically insert tracking ID at the end of you affiliate link. For example affiliatelink/offer.php&SID=<? echo $_GET[’kw’] ?>

You will use the characters in the SID permitted by your affiliate network. Remember, your landing page will have to permit PHP. Remember, wherever you want to display the keywords, use the code <? echo $_GET[’kw’] ?>


You can test it by using the following URL format:
www.YourSite.com/landing.php?kw=Testing123
Once you set this ad live, the search engine will automatically replace {KeyWord: sellonbay} in the ad with whatever keyword from your list that was searched.
Dynamically keyword variations can help you increase ‘click thru’ such as:

sellonebay: No capitalization, all word(s) are in lower case

Sellonebay: The first word is capitalized

SellOnEbay: Every word is capitalized

SELLonebay: Every letter in first word is capitalized

SELLONEBAY: Every letter is capitalized

Visitors need to land on the right page and be offered the correct content if they are going to continue look through the site. A well-written and targeted dynamic ad can, without a doubt, surpass a basic ad by increasing ‘click thru’ rates.

Click Here To learm more about Google Adwords Campaign Optimization

$100 In Free Links From Text Link Ads!

Optimizing Google Adword Landing Pages Dynamically

Posted on March 14, 2010
Filed Under Google Ad Words, Google AdWords, Google Updates, Google Website Optimizer, PPC Keyword Tools, Pay Per Click, Toronto SEM Consulting | Leave a Comment

Dynamic Landing Page Setup for Google Adwords

Dynamic keyword insertion on your landing pages provides a number of benefits that include:  allowing your visitors to view a page customized for their needs, improving your quality score, and making your Adwords campaign much more effective. The following outlines how to create a dynamic landing page setup for Google Adwords:

1. You must first open landing page in your editor. The page must be saved as html or php.

When using as html or htm landing page, copy and paste the following line to your .htaccess file so that you are able to run php scripts in your htm(l) files:

AddType application/x-httpd-php .htm .html

2. In your landing page’s ‘Title’ and ‘content,’ copy and paste the following code:

<?php

if ($_GET[’kw’])

{echo htmlentities($_GET[’kw’]);}

else

{echo ucwords(”Your Original Info Here”);}

?>

You now place the phrase or word or phrase you are replacing in the string “Your Original Info Here”:

Example: http://example.com/sneakers.php

The title would show the original content if a user landed on the page without searching a keyword. If a user came to the page using a specific queried keyword, it would look like this:

http://example.com/sneakers.php?kw= running+shoes

The following is the code one can use for headlines or original content queries:

<p>Are You Looking For

<php?

if ($_GET[’kw’])

{echo htmlentities($_GET[’kw’]);}

else

{echo ucwords(“running shoes”);}

?>

?</p>

This code is used for such questions as: Are you looking for quality running shoes? This question would be displayed after somebody clicked on your ad from the query “running shoes.” It allows you to make the most out your dynamic keywords. As well, you can use dynamically keyword variations to boost the ‘click thru’ rate such as:

runningshoes: No capitalization, all word(s) are in lower case

Runningshoes: The first word is capitalized

RunningShoes: Every word is capitalized

RUNNINGshoes: Every letter in first word is capitalized

RUNNINGSHOES: Every letter is capitalized

You can format this so your searcher’s query can be bold, underlined, or italicized, making it look more applicable and helpful to the user.

3. Save and upload your landing page.

To test it, just type in your landing page URL:

www.YourSite.com/landing.php?kw=Testing123

In your live ad, your landing pages will be more relevant and your ‘click thru’ rate will increase.

For more information on how you can increase the optimization factors of your Google Adwords campaign contact Grace Core for further details

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How to Lower Your Cost Per Acquisition

Posted on February 4, 2010
Filed Under Affiliate Marketing Tips, Google AdWords, Landing Page Optimization, PPC Keyword Tools, Pay Per Click, Toronto SEM Consulting | Leave a Comment

How to Lower Your Cost Per Acquisition (CPA)

Cost Per Acquisition (CPA) advertising, or Cost Per Action advertising, is a method of paying for advertising that allows the advertiser to pay for each conversion such as a download, transaction, and lead instead of paying each time someone clicks on the ad. In other words, the advertiser only pays when the user completes a transaction. When differentiating CPA vs. CPC (Cost Per Click), with CPC, the advertiser pays each time someone clicks on the ad.

The best way to lower your CPA is to maximize your keywords so that you are using keywords that people use when searching for your product and service.  You must be able to turn your keywords into a sale. This involves constantly looking for quality keywords so you gain a competitive edge and that the researched keywords result in a profit. One important step you should take is setting a maximum cost-per-acquisition (CPA). This is the bid you are willing to pay for a conversion such as a transaction. For instance, if your maximum CPA bid is $5.00, you will not pay more than that price. You may also end up paying less depending on what others are bidding. You have the option to increase or decrease your maximum bid, depending on your marketing strategy. Google’s recommended maximum cost-per-acquisition (CPA) is the ad group bid that they suggest to help an advertiser keep costs steady.

Other than Google’s free conversion optimizing service, there are also cost per action paid service companies that specialize in finding the right keywords and setting the price. There are keyword research services available that provide advertisers with the ability to continually research keywords and create a relevant and effective list of keywords that will help them increase site traffic and lower their cost per acquisition. It is an effective method of controlling advertising spending and reducing advertising waste. People can also manually set keywords and bids themselves. Cost Per Acquisition Optimizing is an important tool if you are looking to optimize the number of conversions to maximize your advertising dollars.

Quality Score is another way to lower your CPA. Quality score is a grade search engines apply to your advertising campaigns. The higher a search engine grades your campaign, the less you will be charged. As well, you ads will become better established in the ‘Sponsored Links’ column. Quality score is affected by ad text relevancy, keyword relevancy to its particular ad group, landing page quality, and the click through rate. By producing search engine friendly ad campaigns, you will reduce your advertising costs by permitting the search engine to generate reduced minimum bids and first page bid for your advertising account. With better CPA management, businesses can drastically improve conversions while lowering their CPA.

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