Setting up Google AdWords Campaigns for Beginners Using AdWords

Posted on October 22, 2009
Filed Under Google AdWords, Google Updates, Pay Per Click, Toronto Marketing Consultant, Toronto SEM Consulting | Leave a Comment

Google AdWords can be a difficult process for individuals or companies to harness the true power of PPC marketing through Google. Understanding how Google Adwords works and the basic concept behind their pay per click program can be defined as such:

Campaign  - Ad Group – Keyword Selection – AD Copy – Landing Page

Campaign:

A Google AdWords campaign is the top level of the pay per click module within AdWords. Here is where the campaigns can be named. All pertinent information such as billing, account information, reporting and settings are set in this top level. You can run multiple campaigns within your account. This is done to specifically break down themed, relevant campaign projects. Multiple campaigns, with related focuses should be set up and built out if you are planning on running larger projects

Ad Groups

Within each campaign are ad groups. Multiple ad groups can be set up within a campaign to deliver a focused theme and to ensure separation of keyword selections. An example of this would be

Campaign - Law

Ad Groups ; Personal injury, Criminal, Immigration , Motor Vehicle Accidents, Wrongful Death, etc….

Setting up only one ad group to cover the above themes will lower your Quality Score and also increase your cost per click, Google is looking for separation of relevance to each ad group. This will also allow you to set up specific key phrases in each group with themed ads and landing pages, all connected to increase the most relevant path for the end user. It also aids in the management of your campaign. Each ad group can now support specific key phrase terms related to those ad groups and let you define AD copy related to the theme of the ad group. Specific landing pages can now be developed for just that ad group. Create as many ad groups that you have specific verticals to cover, it will aid in a more flexible campaign

Keyword Selection

Keyword selections should be made that pertain only to one themed ad group. If you have created many ad groups, place only the related terms into one specific ad group. For example: you would not place immigration key phrases within the criminal ad group. Google will lower your Quality Score and increase your cost. Since the cross over population of unrelated terms within an ad group, also reflects on the AD Copy and landing page assigned to that ad group. If the correct term focus is not within the correct ad group, Google will penalise you through poor Quality Score and high cost per click charges.

Ad Copy

Ad copy is what will be displayed on Google when someone searches for the terms within your ad group. Ad copy will be your “call to action” that engages a web surfer to click on. This ad copy should be clear and concise, the copy that is displayed must convey an exact themed, relevant offering. It is recommend that you set up 3-4 ads per ad group. Ads that are served equally over a period of time will allow you to see exactly which ads convert to clicks better.

Landing Pages

Aside from ad copy that creates click conversions, the final step in the equation is the landing page. You should create multiple landing pages for testing purposes to see which are most effective in overall conversions. Each landing page should be specific to each individual ad group, thus in turn is related to the key phrases within your ad group. Each landing page must have a call to action on it. There could be forms for harvesting customer information or direct sales call to action through order forms

Conclusion:

From the initial setup you can now see that each area of AdWords campaign development is entwined. The goal of a successful AdWords campaign is to increase sales and lower conversion costs to ensure the highest return on investment. In later posts we will break down the optimization of each section above.

Keywordspy

Affiliate Marketing Solutions Made Easy

Posted on June 15, 2009
Filed Under Affiliate Marketing Tips, Affiliate Themes, Pay Per Click, Toronto Marketing Consultant, Web Analytics | Leave a Comment

Affiliate marketing is an easy way of promoting your products or services on the internet. In this marketing strategy, the product or service provider builds on affiliate marketing networks to market the products and services provided by them on commissions.

Use of affiliate marketing networks has been very effective in the promotion of eBooks, audio and video programs, insurance services, software programs, etc.

Affiliate marketing has been an idea that was held in low profile for many years. In the recent past, there has been a great interest in affiliate marketing, and more and more companies are beginning to give the marketing idea a chance.

Using affiliate networks is a sure way of ensuring a cost effective marketing strategy where you only pay a marketer for the for secure affiliate sales. This presents a win- win situation for the two parties. The affiliate marketer is able to earn out of the commissions and the provider is able to generate more sales.

The most difficult thing in this kind of a marketing strategy is the ease in getting the product sold. The more expensive or complicated the product or service is, the more difficult it will be to secure affiliate sales.

There are products that can only be sold using affiliate networks because of their nature. These products may be new in the market or may be the kind that will require a lot of convincing and persuasion to get them through.

There are many companies that are cashing in greatly out of the success of the affiliate marketing networks. It may not really matter how many people or affiliate marketers that you will have. In fact, the more the affiliate marketers the better for the company because there is no cost involved in the maintenance of the networks.

The best thing in this kind of a game is to come up with ethics to be followed in your marketing to avoid crooked ways that people may use that will greatly affect the sales that you will make.

You must ensure that your affiliate marketing links are given all the information and marketing strategies that will go for your kind of products.

The benefits of affiliate marketing can better be explained from the view points of the affiliate marketer and the provider.

For an affiliate marketer, affiliate marketing presents the following major benefits:

1. It is a guarantee of an income opportunity at home
2. It is a hustle free way of earning because you will only require to build on a very strong content on your weblogs, web sites, and other mediums  of getting customers
3. You can earn from more than one product. The more the products are the more your income will be.
4. You can be guaranteed very high commissions in some cases.
5. It may be very easy to monitor the sales through various instruments

For a provider’s point, the affiliate marketing advantages are several. These include the following:

1. Wider marketing
2. Cost  effective way of marketing
3. Supervision free marketing.
4. Quick results

Online Marketing with Wordpress

Posted on June 15, 2009
Filed Under Affiliate Themes, Pay Per Click, Toronto Marketing Consultant, Toronto SEO Consulting, Web Analytics | Leave a Comment

Most affiliate marketers use word press blog as a platform for their affiliate marketing activities.

Image is thus extremely important and realization that a good interface will contribute to good sales is indeed paramount.

Whether you require word press for affiliate marketing or as a mere blog for sharing out with friends, it is indeed necessary to consider selecting good wordpress themes that will heighten the achievement of objective. Word press offers standard themes for free. By registering your free blog with word press, you will be sure of getting custom made interface, and if you are an average blogger or user of the blog spot or site, it may not really strike you to invest in any other extra way to get wordpress themes.

For a serious marketer or a person requiring that extra in affiliate marketing, it is indeed necessary to consider having unique affiliate word press themes.

The wordpresss themes that are ideal for affiliate marketing have got to have an interface that can be easy to use and customize the features to suit your affiliate marketing needs.

If your intention is to do marketing with wordpress, the following will guide you on getting the best wordpress themes

  1. The theme must be simple and minimalist
  2. It must have beautiful topography
  3. Must have a stylish look
  4. Must be customizable easily
  5. Must be fast to upload and download
  6. Must be flexible and widget ready
  7. The colors must be striking

Since there are many sellers of the wordpress themes in the market, it is necessary to ensure that you take a look at the varieties in the market.

This will assist you make the right choice depending on the nature of the product that you are intending on releasing in the market.

For those marketing with wordpress, it is necessary to know that all the tactics that are employed in the search engine optimization of the content are applicable. Good wordpress themes will only come to enhance the content that you have, that is expected to be highly optimized to catch the attention of the search engines. It is indeed a necessity to build on a kind of content that will drive traffic to your site easily. There is a lot of valuable information that is available online on the subject of search engine optimization. That will indeed give you the right strategies to promote your marketing wordpress blog.

If you are doing affiliate marketing, the product or service seller may also have some kind of features that the advertiser may want to lay a lot of emphasis on. These will have to be considered when getting the affiliate wordpress themes. Another major thing that will really be necessary to consider is the target group that will be in need of the products that you are selling. Your themes must be appealing to their tastes for them to take an extra time in your wordpress blog.

Affiliate Theme

« go back — keep looking »

Recently


Categories


Archives