Bing.com – SEO Plans For A New Index

Posted on September 10, 2009
Filed Under Bing.com, SEO Bing, Toronto Marketing Consultant, Toronto SEO Consulting | Leave a Comment

SEO – Bing.com

As Google goes through the current process of flipping the “caffeine” index over to the main data server center eventually, Bing.com has been moving along quickly with a new index that seems to be capturing ground for allot of sites that were having problems getting indexed in MSN before.

Targeting SEO for Bing.com has slightly changed over the older MSN style of indexing and has proven affective for web sites releasing relevant, theme, and original content. Depending on a company’s demographic target, there still seems to be a focus in Bing that is geared towards the financial area. Strong SEO optimization in many finance vertical still delivers conversions. Bing.com has the largest hurdle of trying to steal back a bit of market share that Google still holds on to.

As we know, each of the three main search engines, Google, Yahoo and Bing all deal with separate algorithms when it comes to indexing web sites. SEO for Bing.com still shows that the weight of indexing still fails in favor of on page factors as opposed to Google dealing allot more in off page factors

As Bing develops further, a proper SEO approach to this new index would be evaluating allot of competitors currently listed in key phrases that you would want to target. Effective competitive analysis with the Bing database will tell an SEO professional exactly the first steps to be under taken when targeting top positioning

Google Caffeine Update – Affecting Your SEO Positioning

Posted on August 26, 2009
Filed Under Google Updates, Toronto Marketing Consultant, Toronto Online Consulting, Toronto SEO Consulting | Leave a Comment

Google Caffeine Update

Seems Google is back at it with the new update under development called Caffeine. For those that have been in SEO for awhile you will remember the “Big Daddy “ update that happened back in 2005. According to Matt Cutts, this is along the same vain of overhaul.

Big Daddy really hurt allot of individuals and companies marketing with SEO and clearly called for a revamping of your SEO strategy. Seems “Caffeine” will pull the same need for revisions to the SEO professional community.

In the past algorithms changed to reflect off page factors, that being, an algorithm looking to deem you as an authority site with other authority sites pointing back to you. When Google introduced the entertaining Page Rank theory it deemed businesses viable or not viable for end-users. Allot of companies put heavy weight to obtaining the highest “PR” possible. Now we know that Page Rank is deemed for entertainment purposes only and should not be taken literally.

But is that true?

As we look at the current database, Google is displaying in Google.com many heavy weight sites are still cutting through with extremely high page rank. The current index, probably due to the change coming, is also listing allot more Spam sites and sites that are not pertinent to the geo targeted regions of a search criteria. Certain verticals pull results that are not targeted to an end user looking for a particular service. For Example, if I’m in the USA searching for insurance, I’m finding allot of sites that are:

- .info domains, typically these domains carry no weight
- .co.uk sites which are focused on the UK, UK sites should only be showing in Google.co.uk which is not relevant to the end   user looking for insurance in the United States
- IP detection now seems out of whack on generalised search
- Search index counts that are very high

Above are just a few points that become clear very quickly.

Does Caffeine correct this issue?  Run the back to back test here:  Compare Google Caffeine Results

There are many theories in the SEO community that seem to attempt many view points:

1. Term targeting – Phrase match – Turning your keyword research and focusing on terms that have 50,000 phrase match results or less. Well, that’s works for long tails, but try telling that to a corporate client that still needs to focus on 2 phrase search terms this is the new direction to take.

2. Having end users focus more on command tools to search within Google :

- end users should search in quotation marks to define the best results
- end users should use an operator like : allintitle:
- end users should use an operator like : intext:
- end users should use an operator like : inanchor:

These search techniques are usually applied by advanced search engine users, to the general public it simply won’t happen. End users typically search based on the lowest common denominator of search practice, that being, typing your term or phrase directly into the search bar at Google with no operate commands around it.

Clearly Google is on the path to deliver the message of a more “robust” search delivery platform with the new release of MSN’s Bing.com offering. Although stated, the Caffeine update has been in the works for months.

One interesting theory that is being thrown around is that this would be a push to increase Adwords use. Knowing that this update is comparable to the 2005 “Big Daddy update” that would be the timeframe period Google revenue stream sky rocketed:

2004 – 3,189,223

2005 -  6,138,560

Until Google ports over the Caffeine results to the true index, many sites will now bare the burnt of the Google change over. Companies better have a new strategy plan in place as the next step, working with and managing your Google listings has now become more difficult

Try out the new Google Caffeine Experience : Google Caffeine Listings

Keywordspy

Article Marketing: From SEO Traffic – Sales Through Marketing an Article

Posted on August 11, 2009
Filed Under Affiliate Marketing Tips, Article Marketing, Toronto Marketing Consultant, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

Article marketing is one of the easiest forms of promotion possible on the Internet today. Utilising article marketing is the first and foremost way to deem yourself as an authority on what you know best, your business.

First off, lets look at why article marketing is so important. Search engines today like Google, Yahoo and Bing all have different algorithms they use when ranking a web page, for this article we will focus on Google since they have market share and currently index the most articles as content sources. The Google Bot has well over 60 touch points it looks for when analysing a website, what those 60 plus touch points are, no one knows, that’s why its tough to compete and that’s why you should run when someone guarantees you a first page ranking.

Google looks for more off page factors then they do for on page factors. Those on page factors might be:
Meta tags, size of site, relevant content etc…. But, since Spam came out and meta tags were the first area spammers targeted, Google had to adjust what they were looking for, simply put, what there are looking for are authority sites or sites on there way to becoming authority sites through web site growth. The next question that arises is “What if my site doesn’t grow?” Article marketing can help that.

Article marketing allows you not only achieve back links but also allows you a viable area to get your business message out and indexed. Here’s a perfect scenario:

Lets say I own a business that sells “blue widget” I didn’t have much money to afford to pay a designer so I went and bought a simply 5 page web site. It has my home page, product page, about page, contact and clients page. Simple site. Now I have no way of updating my site, its not growing in the eyes of Google,  so after my 5 pages get indexed, that’s it, my business in the eyes of  Google just became stagnant. Now I watch as other sites out rank me and gain ground on “blue widgets” yet I have been selling “blue widgets” for 10 years and I am an authority in all forms of “blue widgets” what can I do now?

I realise quite quickly I need exposure but I don’t have the dollars to spend but I have the time to write about the industry I know Im an authority in.

With article marketing it is a perfect way to get your input as an authority out quickly and affordably.
An article with 400 words is ideal and one of many key factors in your article ranking is the title. Here’s a free tip:

Bad title:

Top 10 ways you can help your business with blue widgets

Good title:

Blue widgets – 10 Strategies From End Users Utilising Blue Widgets

That simple revision in your article title can make a world of difference. Now a days allot of people say “content is king” that’s sort of true but unique, educational, original and authoritarian content goes a lot further in getting a highly indexed article in the top pages of a search engine.

A well written article will produce more indexing for your business, higher sales, more subscribers to you, in terms of what you write about it will  produce more avenues of exposure then you can possibly count.

Recommended Article Directories:

EzineArticles.com

ArticleDashboard.com

ArticleCity.com

ArticleBiz.com

Articlealley.com

GoArticles.com

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