What To Look For When Outsourcing Web Development

Posted on March 1, 2010
Filed Under Toronto Marketing Consultant, Toronto Online Consulting, Toronto Web Consulting, Web Development | Leave a Comment

Outsourcing Web Development

A Web developer is a person or company that builds and maintains high quality websites for corporations, businesses, organizations, and individuals. They have the experience and qualifications to build a visible presence on the Web. Today, with so many websites selling their products and services, businesses need to build a strong presence to gain a competitive edge. This requires a lot of technical ‘know how’ which is the expertise of a professional web developer. If you are looking to outsource your web development project, you should know what to look for before you hire a web developer.

1. A professional web developer will have very extensive and diverse web building knowledge and web development skills. They should be well versed in writing custom scripts and working with various scripting languages. This includes PHP coding, CMS integration, and JavaScript. They should also know how to use an HTML editor and how to hand code HTML. As well, a quality web developer should be able to provide cgi and database programming.

2. A web developer will be able to create innovative website designs. This includes creating innovative graphics, efficiently managing and creating a professional layout that includes proper images, graphics, text, and color schemes. A good web developer should be able to create a wide range of website styles with the most current features such as animation and flash. Their development style should be innovative, unique, individualistic, and dynamic. As well, having marketing know-how is essential when looking for a web developer.

3. A professional web developer should keep up-to-date on the new search engine optimizing tools and techniques for all the major search engines. The websites they build should be user friendly and search engine friendly. As well, they should know to keep a website functional in a number of different web browsers such as Microsoft Internet Explorer, Navigator, Netscape, Firefox, Opera, and Mozilla.

4. A high quality web developer should have the knowledge and tools to bring quality and relevant traffic to the website. This includes creating interactive pages that encourage visitors to stay on the site. As well, they should be knowledgeable about a diverse range of scripting languages to create sales tools, surveys, polls, contests, feedback forms, discussion forums, chat rooms, and more. The developer will make each page visually appealing, interesting, unique, and informative. Content will be high quality to not only attract visitors, but boost search engine ranking. You can get a sense of their web design ability by asking to see their design portfolio.

When outsourcing web development, it is important that you understand what a web developer does so you know that the person or company that you hire has the experience to meet your individual needs. The best web developer will provide a host of services such as acquiring a domain name, setting up a web hosting account, marketing and promoting your web site, writing copy, and more, so that your website turns high quality traffic into a loyal customer base.

Importing Blog Content to your Facebook Page

Posted on February 11, 2010
Filed Under FaceBook, Social Media Marketing, Toronto Marketing Consultant, Toronto Online Consulting, Toronto Web Consulting | Leave a Comment

Blog Content on Facebook

If you are active in the online social networking community, whether for business or personal use, and you have a Blog of your own, then you know how time-consuming it can be to repost the same information over and over again. Fortunately, Facebook solves that problem by allowing you to import Blog content to your Facebook page.

The following are a few easy steps to importing your Blog content to your Facebook page:

1. Before you begin importing, you will need a computer with internet access, your own Blog, and your own Facebook account.

2. Login to your Facebook account and go to your profile page.

3. Located in the bottom bar, you will find the ‘Applications’ page. Look for the ‘Notes’ section. It will be located near the top of your page on the right if you have previously used this section.  If you have not previously used this section, click on the small plus sign at the top of your profile page and select the ‘Notes’ category.

4. Under ‘Notes Settings,’ click on ‘Import a Blog.” A pop up window will appear. Read what is in the window and follow the prompts. The notes application only supports the importing of one RSS feed.

5. Click to agree to the terms and conditions.

6. Enter the main URL or RSS feed for your Blog.

7. Click to agree that you have the right to import the Blog and at the bottom of the preview, click on ‘Confirm Import’

You will now begin importing your external Blog.  If you are having difficulties with images not transferring to your notes or you have formatting problems, check the RSS feed you are importing to find out if your Blog is being displayed properly.

If you want to set the privacy of your Blog on Facebook, you first have to go to the ‘My Privacy’ page. You will then go to the section, ‘Friends, Notes, and Facebook Development Platform.’ In the Notes section, use the drop-down box to go to’ My Notes’ page and then ‘Edit Notes Privacy.’ Choose your preferred level of privacy. You will have the ability to choose who can comment and subscribe to your Blog using Facebook. When finished, save your changes.

Facebook will automatically add your new Blog posts as notes on your Facebook Wall and in your subscribers’ News Feeds. Importing Blog content to your Facebook page will make your social networking experience much easier, quicker, and bring more traffic to your Blog.

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Guaranteed Number One Spot on Google Scam

Posted on November 30, 2009
Filed Under Google Updates, Toronto Marketing Consultant, Toronto Online Consulting, Toronto SEO, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

 SEO Scam : Be Number One In Google 

There are numerous SEO firms who claim that they can give guaranteed first page placement in the search engine results page.  Is this guaranteed number one sport on the major search engine Google, a reality or a scam?  If it is not possible why are people still investing a lot of big bucks in search engine optimization?  Let us take a look into what everything means and suggests.

The internet market place has become a global village and has a wider exposure currently than any other place.  As a result there is a surge in the number of websites that are launched into cyberspace with every passing day. In fact, you will have to spend a lot of money to bring your website on to the first few pages or rather the first few ranks of SERPs.  If you are not watchful then you might just royally walk into the trap laid by many SEO firms who claim that they can immediately position your website on the top page ranks.  And they are having a few offers and bonuses if you buy their services.

If they do follow the right kind of SEO strategies, tools and techniques,  getting a high page on the major search engines calls for spending a lot of money alongside providing qualitative content on the web pages.  If the SEO firms offer very low rates for their services then there is something fishy and you will have to cross check everything before you actually go ahead with the firm, if you do not learn what all they have on the offer, you will be ending up investing all your money and will not  benefit with a good page rank and a decent ROI.

SEO is an ongoing process and it cannot be finished with just getting a good rank for the website.  In fact the actual work starts then and it is to maintain the good page rank that the website has achieved.  Hence, clients beware of those companies who offer freebies in the form of free hosting to making you numner one just on your name

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