Google AdWords Management

Posted on February 4, 2010
Filed Under Google Ad Words, Google AdWords, Google Analytics, Google Quality Score, Toronto SEO Consulting | Leave a Comment

Google AdWords Management

Google is the most popular and most used search engine today. When website owners promote their site, it is essential that they are included in Google. Google AdWords ™ is an innovative advertising program available to all business marketers, no matter the size of the company, which allows businesses to reach potential customers.

When you do a Google search, you will see a list on the right side of the results page that says ‘Sponsored Links.’ These advertisements are placed by Google’s AdWords program on behalf of the advertiser. An advertiser only pays Google when someone clicks on the ad and goes to the advertiser’s website. It is an effective marketing campaign that allows for any budget no matter how big or small. As well, advertisers can reach national or global internet users.

With Google AdWords management, you create your advertisements and choose keywords that are relevant to your business. When people search on Google using one of your keywords, your ad may appear next to the search results. One can then ‘click’ on your ad and go directly to your website. When it comes to setting your budget, there is no minimum spending amount required. For example, you can set a daily budget of $3.00 with a cost of .10 cents for each click. It will all depend on how much you can afford and you can modify your budget at anytime. You are charged only when someone clicks the ad, not when it is displayed. Payment options vary by country and currency.

The key to running an effective Google Adwords campaign is implementing the best possible AdWords set up. The keywords and phrases should describe what product or service you offer. The goal is to place your ad ahead of your competitors and where potential customers will see it. You have to be able to come up with the keywords people use when searching for a company that offers your products or services. The ads and keywords have to be highly targeted so that Google shows it in the appropriate place. Google’s ‘contextual targeting technology’ can automatically place your ads on web pages in their content network that are most relevant to your business. If you want more control, you can use placement targeting to manually pick exact sites or sections of sites where you want your ads to be displayed. You can then measure and optimize your results.

With the ‘Placement Performance Report,’ you will be able to review the performance of your ad on each site. That is, you can assess how well your ad is performing by looking at the number of clicks and impressions, cost, and conversion figures. You can then make modifications to improve your marketing strategy allowing for effective Google PPC management.

With so many quality business websites competing to attract customers, Google AdWords is an excellent way to reach your targeted customers. It only takes a few minutes to have your campaign go ‘live’ after you have completed the setup process. You have a choice of image, text, and video formats. The key to a successful AdWords campaign is to select the right keywords so that your ad appears on the first page of a users search results and the ad is positioned at the top or near the top of the ‘Sponsored Links’ column.

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Landing Page Optimization Google Adwords

Posted on October 28, 2009
Filed Under Affiliate Marketing Tips, Google AdWords, Google Quality Score, Landing Page Optimization, Pay Per Click, Toronto SEM Consulting | Leave a Comment

Understanding Landing Page Optimization for Google AdWords

Your quality score in the AdWords system is the way Google indicates how effectively the keywords and content work together in your ads and landing pages. A wise choice of keywords connecting your ad to the relevant content of a quick-loading landing page will be rewarded with a lower cost per click and better ad position, not to forget more click-throughs. Google wants to help you increase your quality score since doing so results in increased overall trust searchers will have in Google AdWords.

Google is in the business of uniting its search clients with the exact item, service or information they are looking for with as little effort as possible. If your landing page is doing its job, not only will searchers see that you are a good match; they will also find it effortless and compelling to commit to a purchase and refer others to your site.

It is no easy task to create the perfect landing page that will draw in droves of traffic and flood your servers with orders. Testing various versions of your landing page and noting the response of your visitors is critical to developing a successful campaign. The number of issues a landing page needs to resolve; loads in seconds, is absolutely relevant to the searcher, establishes immediate trust, and presents a clear and compelling call to action, will clearly take more than one try. Multiple version of your landing page, varying a single feature, such as the call to action, will lead you to a version that visitors will prefer.

In order to take advantage of the many different ways people search the web, e-commerce sites should diversify their marketing efforts. An effective e-commerce marketing strategy would include individual product landing pages for long-tail, and review and comparison pages allowing dispersal across a wider spectrum of search criteria to address the bulk of search queries.

Learning the strategies to effective ad and landing page optimization yields a double reward. You have chosen the most relevant keyword phrases to attract the right traffic. You have done the testing to come up with a landing page that is relevant to your AdWords ad. On the one hand, fine-tuning your landing pages will net you higher numbers of quality visitors buying your products. To add to that, Google will reward you with a lower cost per click for your AdWords campaign, since the success of the Google AdWords system is dependent on your success.

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