Google Instant Search Affecting SEO Rankings

Posted on September 9, 2010
Filed Under Google Ad Words, Google Updates, Search Engine Optimization, Toronto SEO | Leave a Comment

How Does Google Instant Search Affect SEO Rankings

On Wednesday Google revealed Google Instant Search. This new release has created a buzz in various SEO camps trying to understand how this will affect SEO rankings. There are various key points to keep in mind before all the analysis and data has come in before you decide how it will affect SEO rankings

1. Google Instant Search was set-up to aid end users with quick search query returns based on keywords typed into the search bar. Will web site owners now want to focus on partial keywords?

2. PPC marketers will most likely feel the first affect of Google Instant Search, it will definitely make it more competitive for web sites strictly using Google Adwords as a promotion tactic. Could this mean less ad revenue for Google ?

3. At first glance, Google Instant search may affect the use of long tail keyword searches. The three-second delay between end user input will definitely open up more insight which SEO’s maybe able to grab further keyword research

4. How big of an impact will “impressions stats” have in defining your traffic patterns. I’m sure there will be an “impression value” to come within Google Webmaster Tools” :)

5. Will this newly implemented Instant Search really only benefit large firms ? Will Google be “forcing” a query as opposed to “suggesting” a query

The bottom line on Google Instant Search is that it’s to soon to tell how it will affect SEO rankings. More data and further research will be required, in many client verticals, a professional SEO service provider may need to adapt to this new Google update as the impacts roll in.

For the latest developments in Google Instant Search, please visit Goolge Webmaster Blog

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Using Dynamic Ad Titles and URL’s in Adwords Ads

Posted on March 14, 2010
Filed Under Google Ad Words, Google AdWords, Google Quality Score, Landing Page Optimization, Pay Per Click, PPC Keyword Tools, Toronto SEM Consulting | Leave a Comment

 Google Adwords Done Dynamically With Ads

Although most people utilize dynamic keyword insertion in their Google AdWords campaigns for customization purposes, they do not realize that they can use dynamic keyword insertion in their display URLs. By doing so, they will increase their ‘click through’ rate. Using dynamic ad titles and URL’s in Adwords Ads is quite easy.

Google will display AdWords ads with dynamic keyword insertion titles longer than 25 characters and up to 30 characters. Ads can contain, including spaces, 25 characters for the title, 70 characters for the ad text, and 35 characters for a display. The following is an example of inserting dynamic Ad titles and URL’s in Adwords Ads:

AD: How to Sell on Ebay
{KeyWord: How to Sell on Ebay}
100, 000+ software copies available
Fast Learning, Start Selling Today. Immediate Results
Your website.com/ KeyWord – Sell on Ebay

Typicall you will have {KeyWord:Default Text} as a setting so that your keyword gets pulled into the title

2. You will have to change your ‘destination URL’:

Your website.com/landingpage.php will be changed to

Your website.com/landingpage.php?kw={sellonbay} 

 “? kw={keyword}” – this code will pass for the search keyword that was used to enter your landing page. Remember the key word has to be less than 30 characters.
3. You then put the keyword where you want on your landing page by placing:

 “<? echo $_GET['kw'] ?>”

You now have the ability to insert the dynamic keyword. You can also use <? echo $_GET['kw'] ?> to dynamically insert tracking ID at the end of you affiliate link. For example affiliatelink/offer.php&SID=<? echo $_GET['kw'] ?>

You will use the characters in the SID permitted by your affiliate network. Remember, your landing page will have to permit PHP. Remember, wherever you want to display the keywords, use the code <? echo $_GET['kw'] ?>


You can test it by using the following URL format:
www.YourSite.com/landing.php?kw=Testing123
Once you set this ad live, the search engine will automatically replace {KeyWord: sellonbay} in the ad with whatever keyword from your list that was searched.
Dynamically keyword variations can help you increase ‘click thru’ such as:

sellonebay: No capitalization, all word(s) are in lower case

Sellonebay: The first word is capitalized

SellOnEbay: Every word is capitalized

SELLonebay: Every letter in first word is capitalized

SELLONEBAY: Every letter is capitalized

Visitors need to land on the right page and be offered the correct content if they are going to continue look through the site. A well-written and targeted dynamic ad can, without a doubt, surpass a basic ad by increasing ‘click thru’ rates.

Click Here To learm more about Google Adwords Campaign Optimization

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Optimizing Google Adword Landing Pages Dynamically

Posted on March 14, 2010
Filed Under Google Ad Words, Google AdWords, Google Updates, Google Website Optimizer, Pay Per Click, PPC Keyword Tools, Toronto SEM Consulting | Leave a Comment

Dynamic Landing Page Setup for Google Adwords

Dynamic keyword insertion on your landing pages provides a number of benefits that include:  allowing your visitors to view a page customized for their needs, improving your quality score, and making your Adwords campaign much more effective. The following outlines how to create a dynamic landing page setup for Google Adwords:

1. You must first open landing page in your editor. The page must be saved as html or php.

When using as html or htm landing page, copy and paste the following line to your .htaccess file so that you are able to run php scripts in your htm(l) files:

AddType application/x-httpd-php .htm .html

2. In your landing page’s ‘Title’ and ‘content,’ copy and paste the following code:

<?php

if ($_GET['kw'])

{echo htmlentities($_GET['kw']);}

else

{echo ucwords(“Your Original Info Here”);}

?>

You now place the phrase or word or phrase you are replacing in the string “Your Original Info Here”:

Example: http://example.com/sneakers.php

The title would show the original content if a user landed on the page without searching a keyword. If a user came to the page using a specific queried keyword, it would look like this:

http://example.com/sneakers.php?kw= running+shoes

The following is the code one can use for headlines or original content queries:

<p>Are You Looking For

<php?

if ($_GET['kw'])

{echo htmlentities($_GET['kw']);}

else

{echo ucwords(“running shoes”);}

?>

?</p>

This code is used for such questions as: Are you looking for quality running shoes? This question would be displayed after somebody clicked on your ad from the query “running shoes.” It allows you to make the most out your dynamic keywords. As well, you can use dynamically keyword variations to boost the ‘click thru’ rate such as:

runningshoes: No capitalization, all word(s) are in lower case

Runningshoes: The first word is capitalized

RunningShoes: Every word is capitalized

RUNNINGshoes: Every letter in first word is capitalized

RUNNINGSHOES: Every letter is capitalized

You can format this so your searcher’s query can be bold, underlined, or italicized, making it look more applicable and helpful to the user.

3. Save and upload your landing page.

To test it, just type in your landing page URL:

www.YourSite.com/landing.php?kw=Testing123

In your live ad, your landing pages will be more relevant and your ‘click thru’ rate will increase.

For more information on how you can increase the optimization factors of your Google Adwords campaign contact Grace Core for further details

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