Directory Submission for One Way Links

Posted on October 16, 2009
Filed Under Affiliate Marketing Tips, Article Marketing, Toronto SEO Consulting, Web Directories | Leave a Comment

Web Directories for SEO

Submitting to a web directory can aid in your backlink count. There is a debate if “dofollow” links are the only ones that should be targeted for SEO purposes. Nowadays with Google cracking down on the exact amount of backlinks a website has, Yahoo has become the true statement for link development. That being said, Google will only display high PR value links. This has become a factor in Google but to server space and the ability to harvest competitors back links to target a campaign of your own.To find out how many links a website has in Yahoo, simply type the following:

site: http://www.domainname.com

Once the results page returns click ” inlinks” . “Inlinks” allow you to see various webpages that have either your backlink included or the competition links to see exactly where they are targeting.

Web Directories for SEO – “nofollow” Dilema

As many website owners sift through many directories to see if “nofollow” attributes are attached, the overall back link picture becomes watered down. Google as well as Yahoo have included many “nofollow” links within the databases and have proven they may not catty as much weight as “dofollow” but still can be counted as a link. What should be avoided instead of the “nofollow” attribute still remains:

Link Farms, Reciporical Linking, Web Rings….They do not count for anything.

Many free directories offer link inclusion if a reciporical link is provided. That mean you must place the directories link on your website first before they will include your link. This is not a one way link. Google has already devalued that connection between sites and those links pass little to no link juice at all.

Paid inclusion to a web directory will  guarantee that the link is one way. Within general web directories, categories are defined, you should request inclusion into the most relevant sub category for deep linking action to occur. Prices vary from web directory to web director. Life time inclusion is the best route to take for the cost, so over time the web directory itself will grow in weight , provided the owner of the directory is promoting it and driving traffic to the directory.

Article Marketing: From SEO Traffic – Sales Through Marketing an Article

Posted on August 11, 2009
Filed Under Affiliate Marketing Tips, Article Marketing, Toronto Marketing Consultant, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

Article marketing is one of the easiest forms of promotion possible on the Internet today. Utilising article marketing is the first and foremost way to deem yourself as an authority on what you know best, your business.

First off, lets look at why article marketing is so important. Search engines today like Google, Yahoo and Bing all have different algorithms they use when ranking a web page, for this article we will focus on Google since they have market share and currently index the most articles as content sources. The Google Bot has well over 60 touch points it looks for when analysing a website, what those 60 plus touch points are, no one knows, that’s why its tough to compete and that’s why you should run when someone guarantees you a first page ranking.

Google looks for more off page factors then they do for on page factors. Those on page factors might be:
Meta tags, size of site, relevant content etc…. But, since Spam came out and meta tags were the first area spammers targeted, Google had to adjust what they were looking for, simply put, what there are looking for are authority sites or sites on there way to becoming authority sites through web site growth. The next question that arises is “What if my site doesn’t grow?” Article marketing can help that.

Article marketing allows you not only achieve back links but also allows you a viable area to get your business message out and indexed. Here’s a perfect scenario:

Lets say I own a business that sells “blue widget” I didn’t have much money to afford to pay a designer so I went and bought a simply 5 page web site. It has my home page, product page, about page, contact and clients page. Simple site. Now I have no way of updating my site, its not growing in the eyes of Google,  so after my 5 pages get indexed, that’s it, my business in the eyes of  Google just became stagnant. Now I watch as other sites out rank me and gain ground on “blue widgets” yet I have been selling “blue widgets” for 10 years and I am an authority in all forms of “blue widgets” what can I do now?

I realise quite quickly I need exposure but I don’t have the dollars to spend but I have the time to write about the industry I know Im an authority in.

With article marketing it is a perfect way to get your input as an authority out quickly and affordably.
An article with 400 words is ideal and one of many key factors in your article ranking is the title. Here’s a free tip:

Bad title:

Top 10 ways you can help your business with blue widgets

Good title:

Blue widgets – 10 Strategies From End Users Utilising Blue Widgets

That simple revision in your article title can make a world of difference. Now a days allot of people say “content is king” that’s sort of true but unique, educational, original and authoritarian content goes a lot further in getting a highly indexed article in the top pages of a search engine.

A well written article will produce more indexing for your business, higher sales, more subscribers to you, in terms of what you write about it will  produce more avenues of exposure then you can possibly count.

Recommended Article Directories:

EzineArticles.com

ArticleDashboard.com

ArticleCity.com

ArticleBiz.com

Articlealley.com

GoArticles.com

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