Article Marketing: From SEO Traffic - Sales Through Marketing an Article

Posted on August 11, 2009
Filed Under Affiliate Marketing Tips, Article Marketing, Toronto Marketing Consultant, Toronto SEO Consulting, Toronto Web Consulting | Leave a Comment

Article marketing is one of the easiest forms of promotion possible on the Internet today. Utilising article marketing is the first and foremost way to deem yourself as an authority on what you know best, your business.

First off, lets look at why article marketing is so important. Search engines today like Google, Yahoo and Bing all have different algorithms they use when ranking a web page, for this article we will focus on Google since they have market share and currently index the most articles as content sources. The Google Bot has well over 60 touch points it looks for when analysing a website, what those 60 plus touch points are, no one knows, that’s why its tough to compete and that’s why you should run when someone guarantees you a first page ranking.

Google looks for more off page factors then they do for on page factors. Those on page factors might be:
Meta tags, size of site, relevant content etc…. But, since Spam came out and meta tags were the first area spammers targeted, Google had to adjust what they were looking for, simply put, what there are looking for are authority sites or sites on there way to becoming authority sites through web site growth. The next question that arises is “What if my site doesn’t grow?” Article marketing can help that.

Article marketing allows you not only achieve back links but also allows you a viable area to get your business message out and indexed. Here’s a perfect scenario:

Lets say I own a business that sells “blue widget” I didn’t have much money to afford to pay a designer so I went and bought a simply 5 page web site. It has my home page, product page, about page, contact and clients page. Simple site. Now I have no way of updating my site, its not growing in the eyes of Google,  so after my 5 pages get indexed, that’s it, my business in the eyes of  Google just became stagnant. Now I watch as other sites out rank me and gain ground on “blue widgets” yet I have been selling “blue widgets” for 10 years and I am an authority in all forms of “blue widgets” what can I do now?

I realise quite quickly I need exposure but I don’t have the dollars to spend but I have the time to write about the industry I know Im an authority in.

With article marketing it is a perfect way to get your input as an authority out quickly and affordably.
An article with 400 words is ideal and one of many key factors in your article ranking is the title. Here’s a free tip:

Bad title:

Top 10 ways you can help your business with blue widgets

Good title:

Blue widgets – 10 Strategies From End Users Utilising Blue Widgets

That simple revision in your article title can make a world of difference. Now a days allot of people say “content is king” that’s sort of true but unique, educational, original and authoritarian content goes a lot further in getting a highly indexed article in the top pages of a search engine.

A well written article will produce more indexing for your business, higher sales, more subscribers to you, in terms of what you write about it will  produce more avenues of exposure then you can possibly count.

Recommended Article Directories:

EzineArticles.com

ArticleDashboard.com

ArticleCity.com

ArticleBiz.com

Articlealley.com

GoArticles.com

Affiliate Marketing Solutions Made Easy

Posted on June 15, 2009
Filed Under Affiliate Marketing Tips, Affiliate Themes, Pay Per Click, Toronto Marketing Consultant, Web Analytics | Leave a Comment

Affiliate marketing is an easy way of promoting your products or services on the internet. In this marketing strategy, the product or service provider builds on affiliate marketing networks to market the products and services provided by them on commissions.

Use of affiliate marketing networks has been very effective in the promotion of eBooks, audio and video programs, insurance services, software programs, etc.

Affiliate marketing has been an idea that was held in low profile for many years. In the recent past, there has been a great interest in affiliate marketing, and more and more companies are beginning to give the marketing idea a chance.

Using affiliate networks is a sure way of ensuring a cost effective marketing strategy where you only pay a marketer for the for secure affiliate sales. This presents a win- win situation for the two parties. The affiliate marketer is able to earn out of the commissions and the provider is able to generate more sales.

The most difficult thing in this kind of a marketing strategy is the ease in getting the product sold. The more expensive or complicated the product or service is, the more difficult it will be to secure affiliate sales.

There are products that can only be sold using affiliate networks because of their nature. These products may be new in the market or may be the kind that will require a lot of convincing and persuasion to get them through.

There are many companies that are cashing in greatly out of the success of the affiliate marketing networks. It may not really matter how many people or affiliate marketers that you will have. In fact, the more the affiliate marketers the better for the company because there is no cost involved in the maintenance of the networks.

The best thing in this kind of a game is to come up with ethics to be followed in your marketing to avoid crooked ways that people may use that will greatly affect the sales that you will make.

You must ensure that your affiliate marketing links are given all the information and marketing strategies that will go for your kind of products.

The benefits of affiliate marketing can better be explained from the view points of the affiliate marketer and the provider.

For an affiliate marketer, affiliate marketing presents the following major benefits:

1. It is a guarantee of an income opportunity at home
2. It is a hustle free way of earning because you will only require to build on a very strong content on your weblogs, web sites, and other mediums  of getting customers
3. You can earn from more than one product. The more the products are the more your income will be.
4. You can be guaranteed very high commissions in some cases.
5. It may be very easy to monitor the sales through various instruments

For a provider’s point, the affiliate marketing advantages are several. These include the following:

1. Wider marketing
2. Cost  effective way of marketing
3. Supervision free marketing.
4. Quick results

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