Google Instant Search Affecting SEO Rankings

Posted on September 9, 2010
Filed Under Google Ad Words, Google Updates, Search Engine Optimization, Toronto SEO | Leave a Comment

How Does Google Instant Search Affect SEO Rankings

On Wednesday Google revealed Google Instant Search. This new release has created a buzz in various SEO camps trying to understand how this will affect SEO rankings. There are various key points to keep in mind before all the analysis and data has come in before you decide how it will affect SEO rankings

1. Google Instant Search was set-up to aid end users with quick search query returns based on keywords typed into the search bar. Will web site owners now want to focus on partial keywords?

2. PPC marketers will most likely feel the first affect of Google Instant Search, it will definitely make it more competitive for web sites strictly using Google Adwords as a promotion tactic. Could this mean less ad revenue for Google ?

3. At first glance, Google Instant search may affect the use of long tail keyword searches. The three-second delay between end user input will definitely open up more insight which SEO’s maybe able to grab further keyword research

4. How big of an impact will “impressions stats” have in defining your traffic patterns. I’m sure there will be an “impression value” to come within Google Webmaster Tools” :)

5. Will this newly implemented Instant Search really only benefit large firms ? Will Google be “forcing” a query as opposed to “suggesting” a query

The bottom line on Google Instant Search is that it’s to soon to tell how it will affect SEO rankings. More data and further research will be required, in many client verticals, a professional SEO service provider may need to adapt to this new Google update as the impacts roll in.

For the latest developments in Google Instant Search, please visit Goolge Webmaster Blog

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