WordPress Affiliate Themes That Convert

Posted on May 20, 2009
Filed Under Affiliate Themes, Toronto Marketing Consultant, Toronto Web Consulting | Leave a Comment

The use of WordPress has been the choice of many affiliates since it was released. Affiliates using WordPress enjoy its ease of use and quick setup procedures. Since WordPress is a simple content management sytem you can easily get started marketing various products and service quickly with little work behind it. Most affiliate marketers using WordPress as the main website to market, create custom affiliate themes to get the highest conversion rate possible. Specific themed templates add to the overall end user experience thus turning visitors into sales.

You could spend many hours A B testing many landing pages for conversions, a quick affiliate theme can only aid in revising your template landing page at a faster rate

for more information on high converting WordPress templates please visit: Affiliate WordPress Templates That Convert

Just a few great built in features:

Separate Blog Functionality with Layout Control

Display Media Boxes on a post-by-post basis

Display images and now VIDEO in Media Boxes

Call To Action Buttons now have rounded corners

Control over the what header graphic/logo link to via Theme Options

Control border color and border size to the page via Theme Options

Modify sidebar title and list item font, color and font size via Theme Options

Improved footer navigation controls

And much much more ….. Custom WordPress Affiliate Templates

Affiliate Theme from Unique Blog Designs on Vimeo.

The Real SEO DO’s and Don’ts

Posted on May 14, 2009
Filed Under Toronto SEO Consulting | Leave a Comment

Since we have trolled the web for the last 12 years doing SEO, its become very apparent that the so called SEO Gurus are delivering nothing more then the same old regurgitated information that has been floating around for the last 6 years. Just recycled into a new packaged formula that sounds like the latest Web 2.0 strategy.

What’s not being addressed is how it pertains to you specifically and the industry your business is in. Why is that? Because that’s proprietary information, you have to pay for that. Anything currently available for free about SEO (aside from forums) has not really changed but it has evolved by the competition in your industry.

First lets look at the common DON’TS:

1. Buy a package that submits your web site to 100,000 search engines. Doesn’t work, never has. Period.

2. Meta tags Meta tags Meta tags – by now if you haven’t figured out that’s just standard code implementation nowadays, don’t be sold just on that area

3. Trading links on a link page – zero weight now

4. Believing a person guaranteeing a number 1 spot in Google for anything relevant to your web site. Guarantees cant be give unless you have control over Google Yahoo or MSN. If any company guarantees you a number one position for the terms you want make sure in the contract there is a refund policy since you will get your money back, maybe.

5. Believe your getting a deal from an SEO professional to do your full plan for 100.00, you only get what you pay for and in the long run it will taint your views on the necessity for SEO, there’s allot of snake oil salesmen out there that will tell you exactly what you want to hear then turn around and deliver a half ass plan

6. Submit your site to Google, Google finds you through other sites

Here’s the Do’s for SEO

1. Analyse your competition per the terms you want to focus on. They out ranking you for many reasons. If you cant figure that out directly get a pro to do a competitive analysis report for you. Save that report and use it as a building block, its extremely valuable to your business since it will pertain to current relevant information about the industry your in. Typically this isn’t a cheap report, if a guru tells you it will cost 100.00 run, run quick because its just a cookie cutter report worth exactly the same value you paid for it

2. Create a plan so that your site does not become stagnant. Long gone are the days a five page web site ranks for long in the top positions in Google. Google is looking for site growth to deem it an authority site.

3. Work on off page factors as much as on page factors. If you don’t know the best route to execute an off page factor plan, consult some who has done one before. Refer back to number 1 under the don’t section, that’s not a proper off page factor for promotion

4. Understand that Google now has over 70% market share on people using search engines to find things. Treat google as a media company and not just a free organic listing service

5. Keyword research properly. Find your target and stick with it. Come to grips that you wont beat out Wikipedia in the number 1 spot for most areas if Wikipedia is listed for a term your after. Sorry. It’s just a fact. Refer back to number 5 under Don’t section

6. Get reference on any SEO you hire. There is a huge difference in an supposed SEO guru that has optimised  “Joe’s flower shop” compared to a real SEO guru that worked on FTD. Both on page and off page for promotion

7. Budget accordingly and realise that an effective SEO campaign will be longer the 90 days, once again refer to number 5 in the don’t section

8. Write pages for users and not bots. Continually build out unique content, dont just add content for filler reasons.If you have anything educational to add to your business content, do it, do it often. Google needs to see site growth both on page and off page

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