Benefits of Google Website Optimizer

Posted on March 10, 2010
Google Ad Words, Google AdWords, Google Analytics, Google Quality Score, Google Updates, Google Website Optimizer, Pay Per Click, Toronto SEM Consulting, Web Analytics |

Google Website Optimizer

Google has become the most important search engine because it is used by the majority of online users. This has resulted in businesses needing to take steps to optimize their websites to make them Google search engine friendly and increase their search engine rankings. It has become essential for a business website to rank on the first page of a Google ‘search’ that is related to their business in order to reach their targeted customers. The Google Website Optimizer is a key tool to helping a business increase online visibility.

The Google Website Optimizer is a tool that permits website owners to test various versions of their site content so they can determine what will best attract their targeted audience. In other words, they test different versions of the content on their live site to learn what will lead to the highest conversion rates.

There are a number of benefits to using the Google Website Optimizer. For instance, testing various versions of a website landing page will help you identify the best content that causes users to take action. Because the landing page is the main page used to attract users, using multivariate tests on such things as promotional text, headlines, calls to action, and images, the goal of your page can effectively achieved and the page communicates the call to action you want users to take.

The Website Optimizer allows you to create experiments where you test your landing page and a conversion page. You tag these pages with experiment tags that Google provides. You will then push the tagged versions of your pages live. Once your pages are tagged, you can make the rest of the changes. You can add different variations of content to test into the Website Optimizer tool. You will then launch the experiment. When your test page is opened in a browser, the experiment tags on your page will contact the Website Optimizer and request a set of variations to display on the test page. When a user visits your test page, they will see one combination of your content variations. If the user proceeds to your conversion page, Google will record a conversion. After you launch your experiment, Google will provide you with reports about performance of your test content.

Testing will enable you to identify what users respond to best so you can create a website that will be more effective in getting your desired business you want. The only way to figure out what content will work best on your site is to test different content. The Google Website Optimizer will help you study the effects of different content on your users so that you can create the most profitable website.

Take a quick tour of the benefits of Google Website Optimizer

What To Look For When Outsourcing Web Development

Posted on March 1, 2010
Toronto Marketing Consultant, Toronto Online Consulting, Toronto Web Consulting, Web Development |

Outsourcing Web Development

A Web developer is a person or company that builds and maintains high quality websites for corporations, businesses, organizations, and individuals. They have the experience and qualifications to build a visible presence on the Web. Today, with so many websites selling their products and services, businesses need to build a strong presence to gain a competitive edge. This requires a lot of technical ‘know how’ which is the expertise of a professional web developer. If you are looking to outsource your web development project, you should know what to look for before you hire a web developer.

1. A professional web developer will have very extensive and diverse web building knowledge and web development skills. They should be well versed in writing custom scripts and working with various scripting languages. This includes PHP coding, CMS integration, and JavaScript. They should also know how to use an HTML editor and how to hand code HTML. As well, a quality web developer should be able to provide cgi and database programming.

2. A web developer will be able to create innovative website designs. This includes creating innovative graphics, efficiently managing and creating a professional layout that includes proper images, graphics, text, and color schemes. A good web developer should be able to create a wide range of website styles with the most current features such as animation and flash. Their development style should be innovative, unique, individualistic, and dynamic. As well, having marketing know-how is essential when looking for a web developer.

3. A professional web developer should keep up-to-date on the new search engine optimizing tools and techniques for all the major search engines. The websites they build should be user friendly and search engine friendly. As well, they should know to keep a website functional in a number of different web browsers such as Microsoft Internet Explorer, Navigator, Netscape, Firefox, Opera, and Mozilla.

4. A high quality web developer should have the knowledge and tools to bring quality and relevant traffic to the website. This includes creating interactive pages that encourage visitors to stay on the site. As well, they should be knowledgeable about a diverse range of scripting languages to create sales tools, surveys, polls, contests, feedback forms, discussion forums, chat rooms, and more. The developer will make each page visually appealing, interesting, unique, and informative. Content will be high quality to not only attract visitors, but boost search engine ranking. You can get a sense of their web design ability by asking to see their design portfolio.

When outsourcing web development, it is important that you understand what a web developer does so you know that the person or company that you hire has the experience to meet your individual needs. The best web developer will provide a host of services such as acquiring a domain name, setting up a web hosting account, marketing and promoting your web site, writing copy, and more, so that your website turns high quality traffic into a loyal customer base.

Importing Blog Content to your Facebook Page

Posted on February 11, 2010
FaceBook, Social Media Marketing, Toronto Marketing Consultant, Toronto Online Consulting, Toronto Web Consulting |

Blog Content on Facebook

If you are active in the online social networking community, whether for business or personal use, and you have a Blog of your own, then you know how time-consuming it can be to repost the same information over and over again. Fortunately, Facebook solves that problem by allowing you to import Blog content to your Facebook page.

The following are a few easy steps to importing your Blog content to your Facebook page:

1. Before you begin importing, you will need a computer with internet access, your own Blog, and your own Facebook account.

2. Login to your Facebook account and go to your profile page.

3. Located in the bottom bar, you will find the ‘Applications’ page. Look for the ‘Notes’ section. It will be located near the top of your page on the right if you have previously used this section.  If you have not previously used this section, click on the small plus sign at the top of your profile page and select the ‘Notes’ category.

4. Under ‘Notes Settings,’ click on ‘Import a Blog.” A pop up window will appear. Read what is in the window and follow the prompts. The notes application only supports the importing of one RSS feed.

5. Click to agree to the terms and conditions.

6. Enter the main URL or RSS feed for your Blog.

7. Click to agree that you have the right to import the Blog and at the bottom of the preview, click on ‘Confirm Import’

You will now begin importing your external Blog.  If you are having difficulties with images not transferring to your notes or you have formatting problems, check the RSS feed you are importing to find out if your Blog is being displayed properly.

If you want to set the privacy of your Blog on Facebook, you first have to go to the ‘My Privacy’ page. You will then go to the section, ‘Friends, Notes, and Facebook Development Platform.’ In the Notes section, use the drop-down box to go to’ My Notes’ page and then ‘Edit Notes Privacy.’ Choose your preferred level of privacy. You will have the ability to choose who can comment and subscribe to your Blog using Facebook. When finished, save your changes.

Facebook will automatically add your new Blog posts as notes on your Facebook Wall and in your subscribers’ News Feeds. Importing Blog content to your Facebook page will make your social networking experience much easier, quicker, and bring more traffic to your Blog.

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