Google Updates SEO Starter Guide

Posted on October 1, 2010
Google Updates, Search Engine Optimization |

Googel SEO Starter Guide Revised

In November 2008 Google released an SEO starter guide. Since then, the SEO guide has now been updated to outline basic SEO knowledge for webmasters. Some areas of Coverage include:

You can download the latest SEO guide here

Google Instant Search Affecting SEO Rankings

Posted on September 9, 2010
Google Ad Words, Google Updates, Search Engine Optimization, Toronto SEO |

How Does Google Instant Search Affect SEO Rankings

On Wednesday Google revealed Google Instant Search. This new release has created a buzz in various SEO camps trying to understand how this will affect SEO rankings. There are various key points to keep in mind before all the analysis and data has come in before you decide how it will affect SEO rankings

1. Google Instant Search was set-up to aid end users with quick search query returns based on keywords typed into the search bar. Will web site owners now want to focus on partial keywords?

2. PPC marketers will most likely feel the first affect of Google Instant Search, it will definitely make it more competitive for web sites strictly using Google Adwords as a promotion tactic. Could this mean less ad revenue for Google ?

3. At first glance, Google Instant search may affect the use of long tail keyword searches. The three-second delay between end user input will definitely open up more insight which SEO’s maybe able to grab further keyword research

4. How big of an impact will “impressions stats” have in defining your traffic patterns. I’m sure there will be an “impression value” to come within Google Webmaster Tools” :)

5. Will this newly implemented Instant Search really only benefit large firms ? Will Google be “forcing” a query as opposed to “suggesting” a query

The bottom line on Google Instant Search is that it’s to soon to tell how it will affect SEO rankings. More data and further research will be required, in many client verticals, a professional SEO service provider may need to adapt to this new Google update as the impacts roll in.

For the latest developments in Google Instant Search, please visit Goolge Webmaster Blog

Next Generation SEO Guide. 100% Free. 200% Effective

How Google Looks at Long Tail Search Term Optimization

Posted on June 6, 2010
Google Updates, Landing Page Optimization, Search Engine Optimization, Toronto SEM Consulting |

The traffic that a website generates from ‘Google’ is mostly due to the function of the site’s content. The more high quality content you have on your site, the higher Google will rank your site in their search engine. The higher the ranking, the more traffic will be driven to your site. However, it is important to bring your targeted customer to your site, not just random searchers. Now, Google looks at more than just single keywords when indexing websites. Long Tail Search Terms have become an essential factor when Google determines a website’s ranking based on a users search terms.

Research conducted by OneStat, they found that the majority of internet searchers “use two- and three-word phrases when performing searches instead of a single term.” This means that long tail search terms are more relevant than single search terms and that most of the potential website traffic is now being driven by long tail search terms.

‘Long Tail’ keywords are the distribution of the most searched words relevant to a particular website followed by a long “tail” of less commonly searched keywords. The idea of long tail search terms is to better display more accurate results. For instance, a search of the keywords ‘credit cards’ will bring up a wide variety of results that will likely not bring up the sites a particular user needs. However, a long tail search of ‘Credit Card Approval for People with Bad Credit’ will bring up sites that offer consumers credit cards even if they have bad credit.

Long tail keywords will bring up the most relevant niche markets. This allows a company to market specific products at a lower cost. Companies are able effectively target specific products to specific consumers. The result is a large number of smaller searches with an increase in website traffic where visitors are more likely to become customers. The outcome will be an increased conversion rate. Long tail keywords are used for article titles and sub-headings within articles as well as in press release headings.

Today, the use of one or two keywords is not as effective at reaching targeted users. Using long term search terms that contain rich keywords relevant to the product or service being offered is much more effective at reaching targeted Google searchers who are looking for exactly what comes up on the first page of a search result. The result is increased website traffic through increased clicks, and most importantly, increased sales.

Check out what Matt Cutts has to say on long tail keyphrase optimization

Go PRO Today with SEOmoz PRO!

Toronto SEO


Marketing Categories


Marketing Archives


Marketing Links