Posts in Uncategorized

Capitalize On Increased PPC Holiday Conversion Rates

November 26th, 2014 Posted by Uncategorized No Comment yet

Holiday PPCIt might be getting colder outside but paid search conversion and click-through-rates are heating up for the holiday season. Whether you’re making sure you ticked all the appropriate PPC and SEO boxes in time for Black Friday sales or you’re looking to gear up for increased holiday conversions in December, this holiday optimized PPC guide is an important read.

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What Facebook Marketers Need To Know About Custom Lists and Behavioural Targeting

October 17th, 2014 Posted by Facebook Marketing, Uncategorized No Comment yet

Facebook currently has 1.317 Billion active monthly users online. As this number is expected to grow and larger percentages of the population actively connect to the social media juggernaut, Facebook is rapidly becoming the best gold mine for user information. Facebook has recognized this potential and in recent years has updated their advertising options, providing marketers with the opportunity to target specific users based on custom lists and behavioural targeting. (more…)