Posts in Social

5 Strategies For Marketing To Millennials

December 18th, 2015 Posted by E-Commerce, Mobile, SEO, Social No Comment yet

Marketing To Millennials

This year marked the first time that Millennials have surpassed Baby Boomers as the largest age demographic in the United States. Millennials in the US represent a quarter of the population and are estimated to have over $200 Billion in buying power each year,  making marketing to Millennials an increasingly lucrative venture.


2015: The Year Social Media Marketing Soars

January 23rd, 2015 Posted by Facebook Marketing, Mobile, Social No Comment yet

Social Media MarketingDigital marketers often take the opportunity at the start of a new year to not only look back on the previous year’s digital accomplishments, but also to predict important strategies for success online in the coming year. Recently the 2015 State of Marketing Report was released based on detailed survey results compiled from over 5000 of the top digital marketers worldwide. The report included evaluations of the current digital marketing field as well as a landscape of the upcoming year. One thing was made quite clear – 2015 will be the year of social media marketing.


What You Need To Know About the New Twitter Buy Button

September 19th, 2014 Posted by Mobile, Social No Comment yet

Twitter's New Buy ButtonWhat is the Buy Button?

Social Media has been an important venue for online marketers to gain followers, and improve brand awareness with the ultimate goal of converting social followers to educated buyers. Marketing executives have invested money into social media campaigns without a clearly defined ROI based on their efforts – but that might be about to change. In an attempt to mobilize its large amount of users, Facebook the social media juggernaut, experimented with a Buy Button, giving users the opportunity to make purchases tailored to their interests online directly from the social site. (more…)

Understanding Facebook EdgeRank

May 15th, 2013 Posted by Social No Comment yet

facebook edgerankFacebook strives to give users the best experience. To do so, they do not display every update of every friend and business that a person likes in their news feed. Facebook only displays a piece of content in someone’s News Feed when they think the user will like it. For this reason, businesses engaged in marketing on Facebook need to understand what shows up in their News Feed and why. EdgeRank is the algorithm Facebook uses to decide whether or not to show their business status updates in the news feed of their fans.

What is EdgeRank?

EdgeRank is Facebook’s algorithm for deciding whether your content is “feed-worthy. The system is similar Google’s system for ranking search results, dictating what content will appear at the top of each user’s news feed based on a sliding scale of relevance. Every piece of content is an object and every interaction with that piece of content is an “edge.” Basically, Facebook permits content with more interaction behind it to be ranked with more weight. For instance, the more “likes” a post receives, the more people who interact with it, and the more private interaction that results from it, the more chance it will show up on user pages.

Building Author Rank

May 9th, 2013 Posted by Social No Comment yet

google author rankBeing on Google+ alone can help increase ranking. If you are signed into Google+ and connected with other businesses or people that are on Google+, you are more likely to view content from them in your search results and they will view your content. However, if you are signed out of Google+, Google will not confirm whether aggregate Google+ data will affect whether content from that account will rank better for signed out users. For this reason, it is important to do more than just have Google+. One way to do this is to build Author Rank.

Increasing your rank is all about identity, relationships, and content, therefore it’s all about building relationships, not links. Although not a specific Google system, Google is now performing “Author Rank.” Google Authorship and author rank is the new Search Engine Optimization trend. Google Authorship is a link between the content people write on their website and their Google+ profile. The main objective with Authorship is to determine your Author rank.