When making your website Google search-friendly to increase your page rank, it is important to be aware of the things Google does not like because Google will get rid of it algorithmically. Google’s guidelines says that any links intended to manipulate PageRank can be considered part of a link scheme. One thing Google does not like is artificial backlinks, and artificial backlinks leave patterns. If you want to make sure your website is not penalized by Google, avoid backlink building patterns. Below is a list of tips on how to avoid backlink building patterns:
Use A Quality Link Strategy: You need to make sure you have a natural link profile. Review your links to see if they look different, or if they all look similar. Similar looking links appears unnatural. For instance, you can increase the quality of your backlinks by guest posting on high authority websites, however, you need to integrate other link building strategies to avoid all guest posting links as it looks unnatural. As well, with authorship, guest posts leave backlink patterns.