Posts in SEO

4 Ways To Improve Your SEO in 2016

January 7th, 2016 Posted by Content, Conversion Tracking, Mobile, SEO No Comment yet

Google SEO 2016SEO is a constantly changing field filled with strategists adapting to changes in the way people use search engines and changes to how Google ranks valuable content online. As we ring in the New Year, we also ring in a few of these new SEO modifications to old strategies and a brand new ranking algorithm from Google. Here are the four things you need to know about SEO in 2016 in order to have a successful year online. (more…)

5 Strategies For Marketing To Millennials

December 18th, 2015 Posted by E-Commerce, Mobile, SEO, Social No Comment yet

Marketing To Millennials

This year marked the first time that Millennials have surpassed Baby Boomers as the largest age demographic in the United States. Millennials in the US represent a quarter of the population and are estimated to have over $200 Billion in buying power each year,  making marketing to Millennials an increasingly lucrative venture.


2015: The Year of Mobile-Friendly Optimization

December 18th, 2014 Posted by Mobile, SEO, Web Design No Comment yet

Mobile-FriendlyIn early 2014, for the first time ever, the number of minutes spent browsing on a mobile device surpassed desktop browsing figures. This statistic became increasingly important when examining habits of a typical mobile user. Instead of the usual metrics of users being online via their desktop devices during work hours, mobile devices with increased capacities now allow users to consume content on the go – whether it be during their commute, or during leisure hours. Last year Black Friday saw a quarter of all online traffic come from mobile, and that number is only expected to keep increasing.  As we head into 2015 it is clear that mobile-friendly sites should now be the priority for brands online. (more…)

10 Quick Effective Tips for Content Marketing

August 27th, 2014 Posted by SEO No Comment yet

content marketingThe best way to reach a broader audience is to recycle and extend the lifetime of your content. You can do this by recreating your perfect blog posts into other mediums. Some people like reading blog posts, but others prefer visual platforms. You can use this to access a broader audience with your content. (more…)

Think Outside the Google Box: Grow Your Organic Rankings Across Search Platforms

August 7th, 2014 Posted by SEO No Comment yet

Oraganic Rankings Growth

In the Search industry there is a fine balance required between Search Engine Optimization and Search Engine Marketing techniques in order to get clicks from customers and a higher ROI. Both aspects are important: properly optimized sites help produce top organic listings on search engines whereas pay per click’s advertising offers a faster way to rank your site at a cost. Groupon recently decided to re-examine their website in an attempt to determine this balance and discovered that 60% of their web traffic, previously categorized as direct traffic, was actually from organic search. (more…)

Key Points About The Google Hummingbird Update

October 20th, 2013 Posted by SEO No Comment yet

google hummingbirdGoogle has recently updated its Hummingbird algorithm. The Hummingbird update combines Google’s search capabilities with the information provided by Knowledge Graph. When it comes to SEO, there has been no real change, but more of an emphasis on key search areas Google is saying there is nothing new or different SEOs or publishers need to worry about. If you have high quality, original content, as well as relevant, high quality websites linking to your own site, your site will still rank well, and even likely improve in the Google search rankings.

Key Points About The Google Hummingbird Update

Quality Focus: Hummingbird ensures that Google offers the best pages in their search results. This means site owners must ensure their website is built on quality. This is beneficial to search optimization campaigns as conversions will increase and bounce will rates drop.

Can Google Plus Help SEO

September 4th, 2013 Posted by SEO No Comment yet

google plus seo factsGoogle treats Google Plus content like any other web page. Recently, Dr. Matt Peters and the Data Science team at Moz released the results of their study which measured the correlation between Google+1s and higher rankings. They discovered that Google Plus can improve SEO results, even if no clients use it.

1.) The Google Plus and SEO study results revealed that after Page Authority, a URL’s number of Google +1s is highly correlated higher with search rankings compared to other metrics, including Facebook shares, linking root domains, and keyword usage.

Making Pagination Work For SEO

July 29th, 2013 Posted by SEO No Comment yet

pagination and seoWhen performing on-page optimization, at some point, you will have to address issues with pagination. Pagination can cause issues with Google indexing your website’s content. To eliminate or make resolving pagination problems easier, the following is a guide on making pagination work.

Pagination takes place when a website segments content that spans across multiple pages. For instance, retail sites may divide the list of items in a large product category into multiple pages and pagination can happen with the product and category listings. Below is a list of potential problems that can occur if you do not take precautions when you paginate your content:

Google Outlines Link Schemes

July 26th, 2013 Posted by SEO No Comment yet

bad link developmentWhen implementing PageRank tactics to improve your Google search engine website ranking, it is essential to create high quality content. Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances another reader will find that content valuable to their own readers and create a link to it from their own site. However, Google is aware that there are link schemes taking place designed to manipulate PageRank or a website’s ranking in Google’s search results.

Link schemes designed to manipulate PageRank are a violation of Google’s Webmaster Guidelines. Violation includes any behavior that manipulates links to a webmaster’s site or outgoing links from the site. Google has taken measures to counter link schemes and penalize websites. Below is a list if examples of link schemes which can hurt a website’s ranking in Google’s search results.

Avoiding Backlink Building Patterns

July 23rd, 2013 Posted by SEO No Comment yet

link building tipsWhen making your website Google search-friendly to increase your page rank, it is important to be aware of the things Google does not like because Google will get rid of it algorithmically. Google’s guidelines says that any links intended to manipulate PageRank can be considered part of a link scheme. One thing Google does not like is artificial backlinks, and artificial backlinks leave patterns. If you want to make sure your website is not penalized by Google, avoid backlink building patterns. Below is a list of tips on how to avoid backlink building patterns:

Use A Quality Link Strategy: You need to make sure you have a natural link profile. Review your links to see if they look different, or if they all look similar. Similar looking links appears unnatural. For instance, you can increase the quality of your backlinks by guest posting on high authority websites, however, you need to integrate other link building strategies to avoid all guest posting links as it looks unnatural. As well, with authorship, guest posts leave backlink patterns.