Pinterest helps people collect and organize the things they love in a simple visual way. People on Pinterest are connected by their shared interests, hobbies, values, interest, and tastes.
For business, Pinterest offers many marketing opportunities. While browsing your boards, Pinners find something they love. Then they scroll through a category you are listed in, or search for you directly. As a business, you can enhance these interests by pinning in an authentic and personal way.
How Pinterest Works
A pin could be a quote, gift, or something else. If you add the Pin It button to your website, people can use it to pin your stuff to Pinterest. Then, more people can repin those things or click to return to your site. Boards are how Pinners collect and organize their pins. Each board tells a distinct, tailored story about that person. Pinners can follow the boards of the pins they like.