Posts in Marketing Automation

Start Using Programmatic Mobile Video Advertising

November 27th, 2015 Posted by Conversion Tracking, Marketing Automation, Mobile No Comment yet

programmatic-buyingProgrammatic Mobile Video Advertising

Back in 2014 mobile browsing made waves when it surpassed desktop browsing for the first time ever.  Since then, mobile browsing has continued to dominate with recent reports that 1 in 5 Millennials access the internet only via mobile devices. As we reach an era of online streaming and heightened digital connectivity, traditional ads are getting less exposure, making it more important than ever for advertisers to know how to adapt their digital marketing strategies to the changing habits of their target audience. (more…)

Setting Up Effective Local Marketing Automation

May 8th, 2015 Posted by Marketing Automation No Comment yet

local-marketing-automationIt is estimated that by 2018, nearly half of all local advertising spend will be on locally targeted advertisements. With the growth in mobile browsing, companies are now ensuring that all advertisements and websites are catered towards local users through enterprise local marketing automation.  (more…)