Posts in Facebook Marketing

How Will Ad-Blocking Software Affect Digital Advertising?  

February 20th, 2016 Posted by Ad Words, Content, Facebook Marketing, Mobile, Pay Per Click No Comment yet

Stop Signs

Society is getting increasingly tech savvy, resulting in a larger number of people finding ways around traditional digital marketing tactics such as pop up ads, display ads, and even PPC advertising. (more…)

5 Reasons To Use Facebook Analytics For Apps

July 9th, 2015 Posted by Analytics, Facebook Marketing, Mobile No Comment yet

app imageIn the digital era it is no longer about linear advertising; it is about getting the right ads, or apps in front of users at the opportune time. A study done by Google this year called “Consumers in the Micro-Moment” sites the importance of brands being visible in the moment. Society’s mobile connectivity has lead shoppers to be impulsive, making purchases 60% faster than previous years, because of online research. In fact, often users will be on their mobile devices while browsing in store in order to evaluate online reviews and competitor pricing. (more…)

Ensure ROIs with Programmatic Buying

April 8th, 2015 Posted by Facebook Marketing, Inbound Marketing, Pay Per Click No Comment yet

Programmatic Buying RTB

The media buying and advertising scene is not what it was a decade ago. As the Internet has grown to accommodate Social Media Advertising, and Mobile Internet browsing has surpassed Desktop Internet browsing, the landscape of media buying has been adapting to match users’ with the right products, through programmatic buying. (more…)

2015: The Year Social Media Marketing Soars

January 23rd, 2015 Posted by Facebook Marketing, Mobile, Social No Comment yet

Social Media MarketingDigital marketers often take the opportunity at the start of a new year to not only look back on the previous year’s digital accomplishments, but also to predict important strategies for success online in the coming year. Recently the 2015 State of Marketing Report was released based on detailed survey results compiled from over 5000 of the top digital marketers worldwide. The report included evaluations of the current digital marketing field as well as a landscape of the upcoming year. One thing was made quite clear – 2015 will be the year of social media marketing.

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What Facebook Marketers Need To Know About Custom Lists and Behavioural Targeting

October 17th, 2014 Posted by Facebook Marketing, Uncategorized No Comment yet

Facebook currently has 1.317 Billion active monthly users online. As this number is expected to grow and larger percentages of the population actively connect to the social media juggernaut, Facebook is rapidly becoming the best gold mine for user information. Facebook has recognized this potential and in recent years has updated their advertising options, providing marketers with the opportunity to target specific users based on custom lists and behavioural targeting. (more…)

The Facebook Marketing Bidding War: CPM Versus oCPM

October 10th, 2014 Posted by Facebook Marketing, Pay Per Click No Comment yet

A Comparative Examination of CPC, CPA, CPM and oCPM Bidding on Facebook:

CPM Versus oCPM Facebook offers a myriad of options for marketing your brand on their social media site. Currently, there are five central forms of Facebook advertisements offered: Marketplace Ads, Sponsored Stories, Sponsored Results, Promoted Posts and Page Post Ads. After the form of advertising is chosen the next crucial decision is how to promote your advertisement in order to align with your brand’s ambitions. At first glance deciding which option will be the most aptly paired with what you value to get out of SEM can seem overwhelming, as Facebook offers four different bidding models to choose from, making ample marketing possibilities. The purpose of this blog post is to dispel those sentiments by providing a comparative breakdown so that you can make an informed decision on which of the four bidding models best suits your needs.

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