Posts in Conversion Tracking

4 Ways To Improve Your SEO in 2016

January 7th, 2016 Posted by Content, Conversion Tracking, Mobile, SEO No Comment yet

Google SEO 2016SEO is a constantly changing field filled with strategists adapting to changes in the way people use search engines and changes to how Google ranks valuable content online. As we ring in the New Year, we also ring in a few of these new SEO modifications to old strategies and a brand new ranking algorithm from Google. Here are the four things you need to know about SEO in 2016 in order to have a successful year online. (more…)

Start Using Programmatic Mobile Video Advertising

November 27th, 2015 Posted by Conversion Tracking, Marketing Automation, Mobile No Comment yet

programmatic-buyingProgrammatic Mobile Video Advertising

Back in 2014 mobile browsing made waves when it surpassed desktop browsing for the first time ever.  Since then, mobile browsing has continued to dominate with recent reports that 1 in 5 Millennials access the internet only via mobile devices. As we reach an era of online streaming and heightened digital connectivity, traditional ads are getting less exposure, making it more important than ever for advertisers to know how to adapt their digital marketing strategies to the changing habits of their target audience. (more…)

Conversion Path Optimization A Roadmap to Success

May 7th, 2013 Posted by Conversion Tracking No Comment yet

conversion optimizationYou have a great website. It’s visually appealing, clearly states your message, and gets lots of traffic. But why are so few people becoming customers and purchasing your goods or services? The main reason behind this frustrating situation is probably because your website’s conversion process needs improving. The process of getting online viewers to your site and becoming customers has become a common issue among businesses. All companies know that the online viewer spends only seconds analyzing a website and no matter how good your services are, sometimes the viewer loses interest and clicks away. How can conversion path optimization fix this?

Conversion path optimization is all about the process of bringing visitors to your website and turning them into customers, subscribers, or leads. However, when your website’s conversion paths are not optimized, several things happen: you may have lots of traffic, but viewers click away half way through the conversion process; or, some pages may have get lots of clicks and views, but do not bring enough users to the final step of conversion. Why does this happen?

Defining Conversion Tracking

March 25th, 2013 Posted by Conversion Tracking No Comment yet

conversion trackingThere is a lot of data advertisers can benefit from their your AdWords account. Looking at the conversion statistics in your AdWords account is an effective way to evaluate your display ads.

These stats focus on the number of users that performed a desired action such as email sign-up. It also focuses on what percentage of conversions followed a user clicking on the advertisement.

View-through conversion rate is the percentage of users who view an ad and do not click on it, but within a certain period of time go to the ad’s associated conversion page and perform the desired action.

Unlike click conversion rates, view-through conversion rate often result from a user viewing an ad, then taking time to consider the product, and then finding the conversion page through an Internet search or web page link. Then, a conversion follows.