Posts in Ad Words

How Will Ad-Blocking Software Affect Digital Advertising?  

February 20th, 2016 Posted by Ad Words, Content, Facebook Marketing, Mobile, Pay Per Click No Comment yet

Stop Signs

Society is getting increasingly tech savvy, resulting in a larger number of people finding ways around traditional digital marketing tactics such as pop up ads, display ads, and even PPC advertising. (more…)

Create Advertisements for the Micro-Moment

July 31st, 2015 Posted by Ad Words, Mobile, Pay Per Click No Comment yet

micro-moments In our fast growing technical age people are no longer visiting the Internet; they are living on the Internet. The Internet has become such a known place that its use has become mundane, with users seeking out answers to impulsive burning questions one minute, and simple everyday how-to videos the next. The Internet has become so all-encompassing that Google is now studying these everyday impulse queries and categorizing them as “micro-moments.” (more…)

Google PLA Optimized

July 22nd, 2014 Posted by Ad Words No Comment yet

PLA exampleOptimizing your website, blog and social media for search engines such as Google is hard enough in itself, as the algorithms are in constant flux and the keywords that used to work perfectly suddenly start being a drain on your online marketing budget instead. Powerful keyword ads are widely known as a way to boost your website Alexa rating, search engine recognition and, most importantly, conversions and sales. But what about product listing ads (PLAs)? This is where things can get much trickier when it comes to your control over what is going on with your marketing through Google Shopping. Trickier, but not impossible. (more…)

Building Better Shopping Campaigns with AdWords PLA’s

February 7th, 2014 Posted by Ad Words No Comment yet

Google Shopping PLAGoogle introduced Google Shopping campaigns to make PLA management easier for advertisers, particularly advertisers relying on the AdWords User Interface to run their program. Google’s Shopping campaign has changed campaign management for Product Listing Ads (PLAs). The new model seems to address Google’s sometimes inconsistent PLA target serving.

Google testing is showing PLAs above the text ad and organic listings on the left side of the SERP, increasing the display of PLAs on mobile. Google also seems to be expanding their use of 360 degree product views within Google Shopping. And, PLA ROI still outperforms comparable text ads which suggests there is still room for the market to evolve, and there is the potential for cost-per-click (CPC) growth.
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AdWords Management For Beginners

January 30th, 2014 Posted by Ad Words No Comment yet

adwordsIf you are new to Google AdWords, it is important to be aware that just setting up the AdWords account, launching your campaigns, and leaving it alone, will not lead to success. It is essential to remain consistent with monitoring campaign performance every day, perform routine optimization on a regular basis, and perform audits. The key is to ensure you are benefitting from the latest features Google AdWords offers. Make sure you take advantage of the following AdWords management features:

AdWords Scripts: Use AdWords Scripts to automate reports and optimizations you do regularly. Creating custom reports helps you to be a better marketer.
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The New Google AdWords Keyword Planner

May 26th, 2013 Posted by Ad Words No Comment yet

keywordsBehind each effective AdWords campaign are well planned keywords and ad groups. The new Google AdWords Keyword Planner tool allows you to find new ad group and keyword ideas, obtain performance estimates for them in order to find the bids and budgets, and then add them to your campaigns. This tool is expected to replace the Google Keyword Tool and Traffic Estimator. The AdWords Keyword Planner helps marketers find new keywords for their PPC campaigns. Below is a guide on the Google AdWords Keyword Planner.

Keyword Discovery

There are many new helpful features that come with the AdWords Keyword Planner which makes the tool more robust than the old tool. There are Keyword search options which allow you to search for new keywords to add to your campaigns based on the service or product you are advertising, your product category, your landing page URL, or all of them. There are also keyword statistics and performance estimates:which allow you to set targeting options such as language, country, and search network, in order to obtain more accurate estimates on PPC results for each keyword.
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Top Level Points On Adwords Enhanced Campaigns

April 4th, 2013 Posted by Ad Words No Comment yet

Adwords Enhanced CampaignsOnline Marketers want to make sure they get their message to their target audience, influence them to click, and ultimately get a positive ROI. To help, Google has recently released information on its new Adwords enhanced campaigns.

Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day – all from a single campaign by using bid adjustments. To benefit, it is important to understand the new rules of Adwords Enhanced Campaigns.

Today, there are more consumers using devices such as the tablet. When you separate traffic by device you have more control. Google notes, “Account management has been consolidated for tablets and desktops. ” This means you do not have to separate out computer traffic from tablet traffic.
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