Accelerated Mobile Pages: The Future of Mobile Browsing

April 6th, 2016 Posted by Mobile No Comment yet

Accelerated Mobile Pages

In February 2016, Google introduced their Accelerated Mobile Pages (AMP) Project as an initiative to help improve mobile web browsing speed. Google recognized that most people have smartphones, and therefore walk around with daily access to the Internet, but are bouncing off of sites because of slow page load times.  (more…)

How Will Ad-Blocking Software Affect Digital Advertising?  

February 20th, 2016 Posted by Ad Words, Content, Facebook Marketing, Mobile, Pay Per Click No Comment yet

Stop Signs

Society is getting increasingly tech savvy, resulting in a larger number of people finding ways around traditional digital marketing tactics such as pop up ads, display ads, and even PPC advertising. (more…)

4 Ways To Improve Your SEO in 2016

January 7th, 2016 Posted by Content, Conversion Tracking, Mobile, SEO No Comment yet

Google SEO 2016SEO is a constantly changing field filled with strategists adapting to changes in the way people use search engines and changes to how Google ranks valuable content online. As we ring in the New Year, we also ring in a few of these new SEO modifications to old strategies and a brand new ranking algorithm from Google. Here are the four things you need to know about SEO in 2016 in order to have a successful year online. (more…)

5 Strategies For Marketing To Millennials

December 18th, 2015 Posted by E-Commerce, Mobile, SEO, Social No Comment yet

Marketing To Millennials

This year marked the first time that Millennials have surpassed Baby Boomers as the largest age demographic in the United States. Millennials in the US represent a quarter of the population and are estimated to have over $200 Billion in buying power each year,  making marketing to Millennials an increasingly lucrative venture.

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Start Using Programmatic Mobile Video Advertising

November 27th, 2015 Posted by Conversion Tracking, Marketing Automation, Mobile No Comment yet

programmatic-buyingProgrammatic Mobile Video Advertising

Back in 2014 mobile browsing made waves when it surpassed desktop browsing for the first time ever.  Since then, mobile browsing has continued to dominate with recent reports that 1 in 5 Millennials access the internet only via mobile devices. As we reach an era of online streaming and heightened digital connectivity, traditional ads are getting less exposure, making it more important than ever for advertisers to know how to adapt their digital marketing strategies to the changing habits of their target audience. (more…)

7 UX Strategies You Should Apply in 2015

August 2nd, 2015 Posted by UX No Comment yet

UX StrategyUser experience (UX) strategy is one of the most important parts of web design. Every day website designers are tasked with creating the ideal blueprint for companies’ websites in order to achieve marketable goals (such as gathering leads, or generating sales conversions). The fact of the matter is that the best UX strategy is one featuring a constantly updating process with checks and balances to determine areas that need improvement and specific successes on your website. (more…)

Create Advertisements for the Micro-Moment

July 31st, 2015 Posted by Ad Words, Mobile, Pay Per Click No Comment yet

micro-moments In our fast growing technical age people are no longer visiting the Internet; they are living on the Internet. The Internet has become such a known place that its use has become mundane, with users seeking out answers to impulsive burning questions one minute, and simple everyday how-to videos the next. The Internet has become so all-encompassing that Google is now studying these everyday impulse queries and categorizing them as “micro-moments.” (more…)

5 Reasons To Use Facebook Analytics For Apps

July 9th, 2015 Posted by Analytics, Facebook Marketing, Mobile No Comment yet

app imageIn the digital era it is no longer about linear advertising; it is about getting the right ads, or apps in front of users at the opportune time. A study done by Google this year called “Consumers in the Micro-Moment” sites the importance of brands being visible in the moment. Society’s mobile connectivity has lead shoppers to be impulsive, making purchases 60% faster than previous years, because of online research. In fact, often users will be on their mobile devices while browsing in store in order to evaluate online reviews and competitor pricing. (more…)

Setting Up Effective Local Marketing Automation

May 8th, 2015 Posted by Marketing Automation No Comment yet

local-marketing-automationIt is estimated that by 2018, nearly half of all local advertising spend will be on locally targeted advertisements. With the growth in mobile browsing, companies are now ensuring that all advertisements and websites are catered towards local users through enterprise local marketing automation.  (more…)

Ensure ROIs with Programmatic Buying

April 8th, 2015 Posted by Facebook Marketing, Inbound Marketing, Pay Per Click No Comment yet

Programmatic Buying RTB

The media buying and advertising scene is not what it was a decade ago. As the Internet has grown to accommodate Social Media Advertising, and Mobile Internet browsing has surpassed Desktop Internet browsing, the landscape of media buying has been adapting to match users’ with the right products, through programmatic buying. (more…)