Monthly Archives: July, 2015

Create Advertisements for the Micro-Moment

July 31st, 2015 Posted by Ad Words, Mobile, Pay Per Click No Comment yet

micro-moments In our fast growing technical age people are no longer visiting the Internet; they are living on the Internet. The Internet has become such a known place that its use has become mundane, with users seeking out answers to impulsive burning questions one minute, and simple everyday how-to videos the next. The Internet has become so all-encompassing that Google is now studying these everyday impulse queries and categorizing them as “micro-moments.” (more…)

5 Reasons To Use Facebook Analytics For Apps

July 9th, 2015 Posted by Analytics, Facebook Marketing, Mobile No Comment yet

app imageIn the digital era it is no longer about linear advertising; it is about getting the right ads, or apps in front of users at the opportune time. A study done by Google this year called “Consumers in the Micro-Moment” sites the importance of brands being visible in the moment. Society’s mobile connectivity has lead shoppers to be impulsive, making purchases 60% faster than previous years, because of online research. In fact, often users will be on their mobile devices while browsing in store in order to evaluate online reviews and competitor pricing. (more…)