Monthly Archives: October, 2014

What Facebook Marketers Need To Know About Custom Lists and Behavioural Targeting

October 17th, 2014 Posted by Facebook Marketing, Uncategorized No Comment yet

Facebook currently has 1.317 Billion active monthly users online. As this number is expected to grow and larger percentages of the population actively connect to the social media juggernaut, Facebook is rapidly becoming the best gold mine for user information. Facebook has recognized this potential and in recent years has updated their advertising options, providing marketers with the opportunity to target specific users based on custom lists and behavioural targeting. (more…)

The Facebook Marketing Bidding War: CPM Versus oCPM

October 10th, 2014 Posted by Facebook Marketing, Pay Per Click No Comment yet

A Comparative Examination of CPC, CPA, CPM and oCPM Bidding on Facebook:

CPM Versus oCPM Facebook offers a myriad of options for marketing your brand on their social media site. Currently, there are five central forms of Facebook advertisements offered: Marketplace Ads, Sponsored Stories, Sponsored Results, Promoted Posts and Page Post Ads. After the form of advertising is chosen the next crucial decision is how to promote your advertisement in order to align with your brand’s ambitions. At first glance deciding which option will be the most aptly paired with what you value to get out of SEM can seem overwhelming, as Facebook offers four different bidding models to choose from, making ample marketing possibilities. The purpose of this blog post is to dispel those sentiments by providing a comparative breakdown so that you can make an informed decision on which of the four bidding models best suits your needs.