Monthly Archives: August, 2014

10 Quick Effective Tips for Content Marketing

August 27th, 2014 Posted by SEO No Comment yet

content marketingThe best way to reach a broader audience is to recycle and extend the lifetime of your content. You can do this by recreating your perfect blog posts into other mediums. Some people like reading blog posts, but others prefer visual platforms. You can use this to access a broader audience with your content. (more…)

5 Tips All Ecommerce Sites Should Know About Google Analytics

August 24th, 2014 Posted by Analytics No Comment yet

google e-commerce analyticsIf you are not already using Google Analytics, you should be using it because the technologies provided in Analytics allows you to gain greater insight into: where your visitors are coming from, how they are behaving on your site, your conversion funnel, your traffic, and it allows you to track all elements of your site. Below is an outline of 5 tips all ecommerce sites should know about Google Analytics to help you grow your business especially if the e-commerce business is heavily using a PPC model. (more…)

Why You Need a Content Audit Plan

August 20th, 2014 Posted by Content No Comment yet

SEO-Audit-Checklist-imageWhat is a Content Audit?

A content audit is the process of determining a strategy to improve your website content and rank, by gathering all of the content URLs on your site and analyzing data attached to that content. A content audit is intended to help remove unnecessary or weak content and replace it with unique and relevant content. (more…)

Think Outside the Google Box: Grow Your Organic Rankings Across Search Platforms

August 7th, 2014 Posted by SEO No Comment yet

Oraganic Rankings Growth

In the Search industry there is a fine balance required between Search Engine Optimization and Search Engine Marketing techniques in order to get clicks from customers and a higher ROI. Both aspects are important: properly optimized sites help produce top organic listings on search engines whereas pay per click’s advertising offers a faster way to rank your site at a cost. Groupon recently decided to re-examine their website in an attempt to determine this balance and discovered that 60% of their web traffic, previously categorized as direct traffic, was actually from organic search. (more…)