Monthly Archives: July, 2014

Google PLA Optimized

July 22nd, 2014 Posted by Ad Words No Comment yet

PLA exampleOptimizing your website, blog and social media for search engines such as Google is hard enough in itself, as the algorithms are in constant flux and the keywords that used to work perfectly suddenly start being a drain on your online marketing budget instead. Powerful keyword ads are widely known as a way to boost your website Alexa rating, search engine recognition and, most importantly, conversions and sales. But what about product listing ads (PLAs)? This is where things can get much trickier when it comes to your control over what is going on with your marketing through Google Shopping. Trickier, but not impossible. (more…)

3 Easy Steps To Understand Analytics Smart Lists

July 19th, 2014 Posted by Analytics No Comment yet

smart lists analyticsSo your web business is booming. Sales are up and traffic is increasing every day, but how do you keep customers interested in what you have to sell? One of the most popular ways is by doing what is called remarketing. As Google explains it, “Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads across the web or when they search on Google. (more…)

Generate Better Leads With Pay Per Click Marketing

July 17th, 2014 Posted by Pay Per Click No Comment yet

PPCIn the last decade the buying process has been revolutionized by an increase in advertising platforms. Consumers are making more educated purchases by actively seeking out information on desired products online through search engines. Now more than ever it is crucial for companies to rank in both the organic and paid listings.

Pay Per Click (PPC) Marketing is a process where advertisers bid on targeted keywords and only pay when their advertisements are clicked. Even when companies rank well for organic searches, PPC advertisements remain listed above the organic rankings on search sites. Ranking well organically as well as with PPC advertising will create a strong ROI, while generating even stronger leads. (more…)

Three Top Content Syndication Platforms

July 15th, 2014 Posted by Content No Comment yet

content syndicationWhat Outbrain, Taboola and Simple Reach Offer Publishers and Advertisers

Whether you are looking to monetize your blog or grow your brand’s audience, content syndication platforms can help. These services make it easy to drive targeted traffic to your blog or article by featuring it across a network of popular sites relevant to your niche. They function on a pay-per-click model, with sponsored content appearing below editorial content under headings like “We Recommend,” “You Might Like” or “Content from Around the Web.”