Monthly Archives: January, 2014

AdWords Management For Beginners

January 30th, 2014 Posted by Ad Words No Comment yet

adwordsIf you are new to Google AdWords, it is important to be aware that just setting up the AdWords account, launching your campaigns, and leaving it alone, will not lead to success. It is essential to remain consistent with monitoring campaign performance every day, perform routine optimization on a regular basis, and perform audits. The key is to ensure you are benefitting from the latest features Google AdWords offers. Make sure you take advantage of the following AdWords management features:

AdWords Scripts: Use AdWords Scripts to automate reports and optimizations you do regularly. Creating custom reports helps you to be a better marketer.