Google has said that they have figured out how to identify consumers who want to make a purchase. Now, Google has begun introducing In-Market Buyers,’ a targeting feature on the Google Display Network in AdWords which is listed under â€˜Interest Categories.’
In-Market Buyers segments recognize visitors whose site visit patterns suggest they are getting ready to make a purchase. The In-Market Buyer option is specifically designed to help advertisers reach only visitors who appear to be in buying mode. It is Google’s first try at making ROI a main focus of advertising on the Google Display Network.