Monthly Archives: October, 2013

Key Points About The Google Hummingbird Update

October 20th, 2013 Posted by SEO No Comment yet

google hummingbirdGoogle has recently updated its Hummingbird algorithm. The Hummingbird update combines Google’s search capabilities with the information provided by Knowledge Graph. When it comes to SEO, there has been no real change, but more of an emphasis on key search areas Google is saying there is nothing new or different SEOs or publishers need to worry about. If you have high quality, original content, as well as relevant, high quality websites linking to your own site, your site will still rank well, and even likely improve in the Google search rankings.

Key Points About The Google Hummingbird Update

Quality Focus: Hummingbird ensures that Google offers the best pages in their search results. This means site owners must ensure their website is built on quality. This is beneficial to search optimization campaigns as conversions will increase and bounce will rates drop.
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Making RLSA Marketing Work For Your Business

October 1st, 2013 Posted by Pay Per Click No Comment yet

Remarketing lists for search adsRemarketing lists for search ads (RLSA) is now rolled out to advertisers globally. This targeting method enables advertisers to target customers in the search results page with a text ad that is based on Search keywords bid on, as well as a person having received a cookie (visited the advertiser’s site). Because this type of targeting can be very successful, it is important for advertisers to know how to make RLSA marketing work for their business.
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