Google has recently updated its Hummingbird algorithm. The Hummingbird update combines Google’s search capabilities with the information provided by Knowledge Graph. When it comes to SEO, there has been no real change, but more of an emphasis on key search areas Google is saying there is nothing new or different SEOs or publishers need to worry about. If you have high quality, original content, as well as relevant, high quality websites linking to your own site, your site will still rank well, and even likely improve in the Google search rankings.
Key Points About The Google Hummingbird Update
Quality Focus: Hummingbird ensures that Google offers the best pages in their search results. This means site owners must ensure their website is built on quality. This is beneficial to search optimization campaigns as conversions will increase and bounce will rates drop.