Monthly Archives: July, 2013

Making Pagination Work For SEO

July 29th, 2013 Posted by SEO No Comment yet

pagination and seoWhen performing on-page optimization, at some point, you will have to address issues with pagination. Pagination can cause issues with Google indexing your website’s content. To eliminate or make resolving pagination problems easier, the following is a guide on making pagination work.

Pagination takes place when a website segments content that spans across multiple pages. For instance, retail sites may divide the list of items in a large product category into multiple pages and pagination can happen with the product and category listings. Below is a list of potential problems that can occur if you do not take precautions when you paginate your content:

Google Outlines Link Schemes

July 26th, 2013 Posted by SEO No Comment yet

bad link developmentWhen implementing PageRank tactics to improve your Google search engine website ranking, it is essential to create high quality content. Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances another reader will find that content valuable to their own readers and create a link to it from their own site. However, Google is aware that there are link schemes taking place designed to manipulate PageRank or a website’s ranking in Google’s search results.

Link schemes designed to manipulate PageRank are a violation of Google’s Webmaster Guidelines. Violation includes any behavior that manipulates links to a webmaster’s site or outgoing links from the site. Google has taken measures to counter link schemes and penalize websites. Below is a list if examples of link schemes which can hurt a website’s ranking in Google’s search results.

Avoiding Backlink Building Patterns

July 23rd, 2013 Posted by SEO No Comment yet

link building tipsWhen making your website Google search-friendly to increase your page rank, it is important to be aware of the things Google does not like because Google will get rid of it algorithmically. Google’s guidelines says that any links intended to manipulate PageRank can be considered part of a link scheme. One thing Google does not like is artificial backlinks, and artificial backlinks leave patterns. If you want to make sure your website is not penalized by Google, avoid backlink building patterns. Below is a list of tips on how to avoid backlink building patterns:

Use A Quality Link Strategy: You need to make sure you have a natural link profile. Review your links to see if they look different, or if they all look similar. Similar looking links appears unnatural. For instance, you can increase the quality of your backlinks by guest posting on high authority websites, however, you need to integrate other link building strategies to avoid all guest posting links as it looks unnatural. As well, with authorship, guest posts leave backlink patterns.

How To Calculate ROI Through Analytics

July 10th, 2013 Posted by Analytics No Comment yet

Calculate ROI Through AnalyticsReturn on Investment (ROI) is the ratio of your net profit to your costs. Although a lot of businesses do not understand the ROI of Analytics, calculating ROI for PPC campaigns such as AdWords is essential to creating ad campaigns that generate a significant Return on Investment. Basically, ROI Through Analytics shows the real impact your advertising efforts have on your business.

Google Analytics is a tool that tracks all of the traffic coming to a website, telling you how your visitors engage with your website. This valuable information can show you how much of your website traffic or sales is driven by AdWords. The following is a guide on how to calculate ROI through analytics, or calculating your Return on Analytics (ROA)

In simple terms, The ROI calculation is based on the following: