Monthly Archives: May, 2013

The New Google AdWords Keyword Planner

May 26th, 2013 Posted by Ad Words No Comment yet

keywordsBehind each effective AdWords campaign are well planned keywords and ad groups. The new Google AdWords Keyword Planner tool allows you to find new ad group and keyword ideas, obtain performance estimates for them in order to find the bids and budgets, and then add them to your campaigns. This tool is expected to replace the Google Keyword Tool and Traffic Estimator. The AdWords Keyword Planner helps marketers find new keywords for their PPC campaigns. Below is a guide on the Google AdWords Keyword Planner.

Keyword Discovery

There are many new helpful features that come with the AdWords Keyword Planner which makes the tool more robust than the old tool. There are Keyword search options which allow you to search for new keywords to add to your campaigns based on the service or product you are advertising, your product category, your landing page URL, or all of them. There are also keyword statistics and performance estimates:which allow you to set targeting options such as language, country, and search network, in order to obtain more accurate estimates on PPC results for each keyword.

Understanding Facebook EdgeRank

May 15th, 2013 Posted by Social No Comment yet

facebook edgerankFacebook strives to give users the best experience. To do so, they do not display every update of every friend and business that a person likes in their news feed. Facebook only displays a piece of content in someone’s News Feed when they think the user will like it. For this reason, businesses engaged in marketing on Facebook need to understand what shows up in their News Feed and why. EdgeRank is the algorithm Facebook uses to decide whether or not to show their business status updates in the news feed of their fans.

What is EdgeRank?

EdgeRank is Facebook’s algorithm for deciding whether your content is “feed-worthy. The system is similar Google’s system for ranking search results, dictating what content will appear at the top of each user’s news feed based on a sliding scale of relevance. Every piece of content is an object and every interaction with that piece of content is an “edge.” Basically, Facebook permits content with more interaction behind it to be ranked with more weight. For instance, the more “likes” a post receives, the more people who interact with it, and the more private interaction that results from it, the more chance it will show up on user pages.

Building Author Rank

May 9th, 2013 Posted by Social No Comment yet

google author rankBeing on Google+ alone can help increase ranking. If you are signed into Google+ and connected with other businesses or people that are on Google+, you are more likely to view content from them in your search results and they will view your content. However, if you are signed out of Google+, Google will not confirm whether aggregate Google+ data will affect whether content from that account will rank better for signed out users. For this reason, it is important to do more than just have Google+. One way to do this is to build Author Rank.

Increasing your rank is all about identity, relationships, and content, therefore it’s all about building relationships, not links. Although not a specific Google system, Google is now performing “Author Rank.” Google Authorship and author rank is the new Search Engine Optimization trend. Google Authorship is a link between the content people write on their website and their Google+ profile. The main objective with Authorship is to determine your Author rank.

Conversion Path Optimization A Roadmap to Success

May 7th, 2013 Posted by Conversion Tracking No Comment yet

conversion optimizationYou have a great website. It’s visually appealing, clearly states your message, and gets lots of traffic. But why are so few people becoming customers and purchasing your goods or services? The main reason behind this frustrating situation is probably because your website’s conversion process needs improving. The process of getting online viewers to your site and becoming customers has become a common issue among businesses. All companies know that the online viewer spends only seconds analyzing a website and no matter how good your services are, sometimes the viewer loses interest and clicks away. How can conversion path optimization fix this?

Conversion path optimization is all about the process of bringing visitors to your website and turning them into customers, subscribers, or leads. However, when your website’s conversion paths are not optimized, several things happen: you may have lots of traffic, but viewers click away half way through the conversion process; or, some pages may have get lots of clicks and views, but do not bring enough users to the final step of conversion. Why does this happen?