Behind each effective AdWords campaign are well planned keywords and ad groups. The new Google AdWords Keyword Planner tool allows you to find new ad group and keyword ideas, obtain performance estimates for them in order to find the bids and budgets, and then add them to your campaigns. This tool is expected to replace the Google Keyword Tool and Traffic Estimator. The AdWords Keyword Planner helps marketers find new keywords for their PPC campaigns. Below is a guide on the Google AdWords Keyword Planner.
There are many new helpful features that come with the AdWords Keyword Planner which makes the tool more robust than the old tool. There are Keyword search options which allow you to search for new keywords to add to your campaigns based on the service or product you are advertising, your product category, your landing page URL, or all of them. There are also keyword statistics and performance estimates:which allow you to set targeting options such as language, country, and search network, in order to obtain more accurate estimates on PPC results for each keyword.