Companies world-wide already know how to work the regular channels of advertising: print, television, and online. However, there is a new type of advertising that’s becoming not so much of a luxury, but a necessity: mobile ad spending. To date, there has been astounding growth in both the Canadian and American markets of mobile ad spending, especially between 2011 to present. Advertisers have discovered that with the advent of smartphone technology, more and more people are connecting to the internet while on the go. What does this mean? Mobile ad spending is on the increase and its here to stay.
What exactly is a mobile ad? Think of it as a regular ad that you’d see online-perhaps a sidebar with a message from several companies, with a display, search, or messaging formats. This technique has been honed to perfection by corporate giants such as Google and is seen on a variety of social media sites like Facebook and Twitter. Although mobile ad spending has not yet eclipsed online ad spending, its growth has been exponential.