Your website visitors are your most important audience, but often many marketers tend to focus more on increasing traffic rather than promoting increased conversions.
Visitors will often not initially take an action, but that does not mean there is no interest. It may just mean they are not ready to take the action. Retarget Marketing an be a very effective for lead generation which is why more B2B companies are using this form of marketing in their marketing efforts.
Remarketing lets you show ads to users who have previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote.