Monthly Archives: March, 2013

Retarget Marketing For Lead Generation

March 30th, 2013 Posted by Pay Per Click No Comment yet

remarketingYour website visitors are your most important audience, but often many marketers tend to focus more on increasing traffic rather than promoting increased conversions.

Visitors will often not initially take an action, but that does not mean there is no interest. It may just mean they are not ready to take the action. Retarget Marketing an be a very effective for lead generation which is why more B2B companies are using this form of marketing in their marketing efforts.

Remarketing lets you show ads to users who have previously visited your website as they browse the Web. When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote.

Understanding Attribution Modeling

March 27th, 2013 Posted by Pay Per Click No Comment yet

Attribution ModelingAn attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths.

In marketing, an attribution model will allow marketers to look at the group of ads that contribute to a sale or conversion over a period of time. So, rather than the traditional method of crediting a sale or conversion to the last ad clicked or viewed, an attribution model will attribute credit to each ad or touch point within the sales funnel.

The purpose behind attribution modeling is to get a complete picture of what is happening along each marketing channel as well as to understand the level of influence each ad has on a consumer’s decision.

Digging Into Pinterest Analytics

March 25th, 2013 Posted by Analytics, Pinterest No Comment yet

pinterest business analyticsPinterest helps people collect and organize the things they love in a simple visual way. People on Pinterest are connected by their shared interests, hobbies, values, interest, and tastes.

For business, Pinterest offers many marketing opportunities. While browsing your boards, Pinners find something they love. Then they scroll through a category you are listed in, or search for you directly. As a business, you can enhance these interests by pinning in an authentic and personal way.

How Pinterest Works

A pin could be a quote, gift, or something else. If you add the Pin It button to your website, people can use it to pin your stuff to Pinterest. Then, more people can repin those things or click to return to your site. Boards are how Pinners collect and organize their pins. Each board tells a distinct, tailored story about that person. Pinners can follow the boards of the pins they like.

Defining Conversion Tracking

March 25th, 2013 Posted by Conversion Tracking No Comment yet

conversion trackingThere is a lot of data advertisers can benefit from their your AdWords account. Looking at the conversion statistics in your AdWords account is an effective way to evaluate your display ads.

These stats focus on the number of users that performed a desired action such as email sign-up. It also focuses on what percentage of conversions followed a user clicking on the advertisement.

View-through conversion rate is the percentage of users who view an ad and do not click on it, but within a certain period of time go to the ad’s associated conversion page and perform the desired action.

Unlike click conversion rates, view-through conversion rate often result from a user viewing an ad, then taking time to consider the product, and then finding the conversion page through an Internet search or web page link. Then, a conversion follows.

Comparing Descriptive, Predictive, And Prescriptive Analytics

March 24th, 2013 Posted by Analytics No Comment yet

Analytics ModelingTo gain a competitive edge, today’s businesses are heavily engaged in data analytics. Due to the increased growth of unstructured data on audio video streams as well as social media, data analytics has become essential in order to gain greater insights.

The purpose of Data Analytics is to get actionable insights which results in making better business decisions and therfore getting better results. Getting relevant actionable results depends on the design of data analytics processes. It is essential to have a varied flexible analytics process that is optimized for effective gathering and analysis of various datasets.

There are three types of analytics – Descriptive (forecasting), Predictive (business intelligence and data mining), and Prescriptive Analytics (optimization and simulation) The one business a uses depends on a business’ knowledge and experience on analytics. The following outlines a comparison of Comparing Descriptive, Predictive & Prescriptive Analytics.